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Mafer Gonzalez

@mafergonzalez

Senior Marketing Project Manager at Neutral Media MX coordinating end-to-end marketing projects and campaigns.

At Neutral Media MX, I lead and coordinate end-to-end marketing projects, aligning business objectives with timelines, budgets, and quality standards. I develop project plans and performance tracking while identifying risks and dependencies.

At Hotelogix, I oversaw marketing project workflows from briefing to execution and collaborated with internal teams and external partners. Earlier, I managed digital strategy, regional plans, 360° campaigns, and events at BHIVE Workspace, and advertising campaigns at Cassava Roots.

Experience

Work history, roles, and key accomplishments

Current

SR MARKETING PROJECT MANAGER

Current

Neutral Media MX

Jan 2024 - Present (2 years 8 months)

Lead and coordinate end-to-end marketing projects, ensuring alignment with business objectives, timelines, budgets, and quality standards. Manage cross-functional teams and stakeholders across marketing and creative, developing project plans and performance tracking while mitigating risks.

Project Management Marketing Cross functional Leadership Budget Management Risk Mitigation Stakeholder Management

SR MARKETING PROJECT MANAGER

Hotelogix

May 2023 - Jan 2024 (8 months)

Oversaw project workflows from briefing to execution, ensuring priorities, deliverables, and milestones remained clearly defined and on track. Facilitated regular project meetings and status updates, providing visibility on progress, priorities, challenges, and next steps.

Project Management Marketing Workflow Management Stakeholder Communication Process Improvement

MARKETING COORDINATOR

Cassava Roots

Mar 2023 - May 2023 (2 months)

Managed advertising campaigns on major platforms including Facebook, Google Ads, and YouTube. Contributed ideas and participated in brainstorming sessions.

Facebook Ads Google Ads YouTube Advertising Campaign Management Brainstorming

SR MARKETING MANAGER

BHIVE Workspace

Oct 2021 - Mar 2023 (1 year 5 months)

Designed and implemented a digital marketing strategy to achieve key performance indicators (KPIs). Conducted competitive analyses and assessed trends to inform decision-making, and developed and executed a regional marketing plan.

Digital Marketing KPI Management Competitive Analysis Marketing Strategy Campaign Management Event Management