Luiz Filho
@luizfilho
People-centric engineering leader driving Developer Experience and AI transformation at global scale.
What I'm looking for
I’m a people-centric engineering leader with ~23 years scaling teams and orgs across Coursera, AWS, startups and government. I’m currently leading the Developer Experience and the AI transformation for Coursera, with a focus on adoption, fluency, productivity, and stability.
I’ve delivered enterprise growth initiatives, timely enterprise programs, and organizational efficiency gains—unlocking millions of dollars in recurring revenue with no additional headcount, while saving hundreds of thousands of dollars per quarter. I’ve led org-wide process improvements that reduced touchpoints, improved metrics and accountability, and increased hiring throughput.
I thrive on building culture and capability: I’ve hired and promoted engineers across Senior/Staff/ Sr. Staff and Manager levels, and I’ve authored policies around DE&I to increase hiring pipeline diversity and maintain strong retention. From payments compliance work at Amazon Payments to product launches at AWS Route 53 and modern DevOps/ChatOps transformations, I bring a mentor’s mindset—always learning, teaching, and improving how teams work.
Experience
Work history, roles, and key accomplishments
Mentor
Topmate.io
Oct 2023 - Present (2 years 10 months)
Mentored software engineering professionals as a Topmate.io mentor (top 1% globally and top 100 in Canada).
Led the AI engineering transformation, improving adoption, fluency, productivity, while maintaining quality and stability. Delivered enterprise growth initiatives and organizational process improvements that increased accountability and hiring throughput.
At Amazon Payments, led end-to-end payments integration for Amazon Turkey, and drove early PSD2 adoption for European market compliance. At AWS Route 53, built and grew a team from scratch, improved operational efficiency and usability across multiple products, and delivered global product launches.
Led frontend team agile ceremonies and backlog prioritization as Frontend team lead, partnering with UK headquarters management. As a senior frontend engineer, refactored a legacy jQuery codebase, improving bundle size and addressing security vulnerabilities while enabling new features.
Software Engineering Manager
DataEasy
Jun 2014 - Mar 2016 (1 year 9 months)
Directed an engineering transformation toward modern DevOps and ChatOps practices, including Git, SemVer, CI pipelines, live monitoring, and automated release management. Drove process improvement, upskilling, and an internal innovation program with tech talks and experimentation.
Misc Software Engineering & Consultancy
Freelancer
Jan 2003 - Dec 2014 (11 years 11 months)
Provided software engineering and consultancy services across multiple clients, including high-level architecture for migrating a desktop application to a web platform and guidance on web development best practices and agile methodologies.
Worked on Brand Analytics and defined conventions for frontend development, including writing codemods to refactor thousands of files across teams to reduce diff size and review time.
Senior Frontend Engineer → Team Lead
Content Fleet
Apr 2012 - Mar 2013 (11 months)
Led mobile responsiveness and performance optimization initiatives while maintaining time-to-market velocity, reducing network calls and improving UX on mobile devices. Owned frontend strategy, conventions, quality, performance improvements, and training for new team members.
Full-stack Engineer
Goiás State Government
Feb 2007 - Mar 2012 (5 years 1 month)
Built and maintained a Java full-stack Human Capital Management (HCM) system, supporting payroll and features for 200k+ people. Improved performance and usability/accessibility with page load reductions and faster time-to-action.
Junior Full-stack Engineer
DR Sistemas & Interagi
Jan 2004 - Jan 2005 (1 year)
Developed CRUD applications and conducted programmatic image processing work at Interagi, and built backend applications for the public law sector at DR Sistemas.
Education
Degrees, certifications, and relevant coursework
IT Management Institute (IGTI)
Master of Business Administration, Business Process Management
Earned an MBA focused on Business Process Management at IT Management Institute (IGTI).
Federal University of Goiás
Bachelor of Computer Engineering, Computer Engineering
Completed a Bachelor degree in Computer Engineering at the Federal University of Goiás.
Saint Mary's University
Visiting Student, Computer Science
Completed coursework as a Visiting Student in Computer Science at Saint Mary's University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
www.luiz.devJob categories
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