Lucio Reyna

I’m a Business Analyst with a background in Business Administration and a career that started in finance. I spent three years in financial roles, first managing cash flow and financial reporting at an accounting firm, then handling contract forecasting, invoicing and Power BI financial reporting at Accenture, before moving fully into data and BI.

Today I’m the Sales Performance Specialist at Amplifon, leading sales and appointment analytics for U.S. retail operations. My reports are used by executive leadership (CEO, CFO), commercial teams and franchise partners to make decisions. I built the end-to-end Power BI solution behind them (Power Query, SQL, star-schema models and DAX), including a revenue decomposition model that isolates how each driver, such as conversion, average selling price and sales mix, impacts results.

In parallel, I founded IntroData, a data consultancy that helps small businesses move from spreadsheets to structured reporting through analytics, data architecture and automation.

What drives me is the link between data and business strategy: understanding how a company makes money and turning that into metrics leaders can act on. I’m looking for a Business Analyst role with a broad view across the business, and I’m currently deepening my skills in Microsoft Fabric.