Luciano Di Marco

I am a Senior Product Designer with nearly 6 years of experience building high-impact digital products, specializing in complex B2B SaaS ecosystems, enterprise platforms, and legacy system modernizations. Having spent years collaborating with global, cross-functional teams, I excel at driving product design with high autonomy in remote-first, agile environments.

Throughout my career, I’ve partnered closely within the Product Triad (PMs and Engineers) to translate ambiguous, data-backed user insights into intuitive, revenue-driving digital experiences under strict technical and regulatory constraints.

Key Achievements:
• Directing end-to-end UX/UI strategy at Orbit Studio, spearheading 0-to-1 architectures and enterprise redesigns that simplify multi-step workflows without disrupting active operations.
• Engineered a collaborative design governance framework that systematically reduced engineering technical debt by 30%–40% and minimized edge-case revisions during active sprints.
• Owned cross-functional UX tracks for B2B/B2C products at Draidel, scaling design systems, component libraries, and tokens in Figma to drastically boost front-end development velocity.
• Embedded product analytics (Amplitude, Tableau, GA) and AI-driven workflows into the core design lifecycle, leveraging data to optimize conversion funnels and validate product hypotheses.

Core Competencies:
• B2B SaaS Architecture & Legacy Modernization
• Product Strategy & Generative User Research
• Design Governance & Figma Token Architecture
• Data-Informed UX (Amplitude, Tableau, Analytics)
• Cross-functional Collaboration & Developer Hand-off

Outside of design, I’m deeply interested in AI integration, advanced data analytics, and optimizing design operations. I am looking for a high-trust, dynamic team where I can own the product vision and scale complex digital experiences.