Lubena Awan

A deliberate move from product design into product and agile project management.

I completed Google’s Agile Essentials certification including Agile foundations, Scrum and organising projects and measuring productivity with Scrum. I also completed IBM’s Product Management covering the product lifecycle from discovery through to launch. Both gave structure and vocabulary to ways of working I had a

Grew one weekly HIIT class into five in 8 months, class sizes rising from 2-3 members to around 20, by building personal relationships with members and adapting each session to their needs.
Built a loyal base of regulars who come every week and know each other, by acting as their ongoing point of contact from session to session.

Delivered 4 large community events and grew attendance from 60 guests at the first to 150 at the latest, and by moving from breakeven to a healthy profit with repeat customers, by managing vendors and artists from first outreach through on-the-ground delivery.
Built Raunaq's audience from zero to almost 2k Instagram followers and millions of views in reach, with no paid followers, by owning conten

Kept the studio running smoothly in crunch hours, measured by around 100 members per shift (about three classes of around 33) and consistently good feedback from customers and management, by resolving customer issues quickly as their first point of contact.
Kept bookings and class schedules reliable day to day, measured by positive management feedback and by managing bookings and schedules daily.

I left Urban Sports Club intending to build something of my own and spent this period doing the groundwork for it alongside getting my German to a working level.

Founding a collective:
I wanted to build a community events brand in Berlin and took it from an idea to a company. That meant market and competitor research across Berlin’s cultural scene, defining the target audience and the value propo

Redesigned the pricing module for 7 countries and won approval from all stakeholders, measured by a large rise in conversion and retention and better customer feedback, by working with marketing, development and sales teams, which also made the new bundles a success.
Built agreement across marketing, development and sales on how pricing and bundles should work, measured by approval from every stak

Gamified the rewards module of the B2C student app, measured by students staying consistent, taking on more shifts and claiming rewards, with good reviews and better customer retention, by designing the reward mechanics and flow.
Took a retention goal and turned it into a feature students actually used, measured by reward claims and shift activity, by working with engineering, sales and marketing

Designed an intranet application from scratch for property managers to manage their properties across all Scandinavian markets, measured by stakeholder sign-off and strong feedback from the team and from property managers across Schengen countries, by owning the design from first concept to approval.
Turned the needs of property managers in several countries into one tool, measured by sign-off and

Worked on the award winning digital story "Who benefits from the Berlin rental market?" from the prestigious "German Reporter Award".
Designed the interactivity and graphics for various other articles like "The undercover empire" etc.
Defined various design elements in the company style guide.
Worked in a highly fast paced and innovative environment and managed all the deadlines.

Worked on the new modules of an existing portal from scratch.
Improved user experience and outlook of the existing product.
Did extensive brainstorming with the stakeholders and team members.
Made high fidelity wireframes after lots of iterations.
Did user testing within company to eliminate all pain-points.
Prototyped and presented the final product to all stakeholders.

Worked on the new modules of this startup application and improved the existing ones.
Did lots of market research to ensure that the product offers value and intuitive experience to its target audience.
Eliminated all the pain points in the existing app flow.
Made high fidelity wireframes for the new modules in an iterative manner with the product owner.
Gave a fresh look to the old and dull app k

Worked on US based products and collaborated with the main design team in San Francisco.
Coordinated directly with the clients and understood their requirements.
Primarily, worked on a mobile app which was still in its ideation phase and suggested changes in the idea to add value to product.
These changes increased my work but I delivered the whole app within 3 months including interface design.

Designed many modules for the sports app of the company's top client in Dubai, owned by the crown prince of Dubai, measured by delivery and sign-off from stakeholders abroad, by leading communication across cross-functional teams and with stakeholders in other countries.
Turned client requirements into clear user flows and a shared plan for the delivery team by clarifying scope with stakeholders b

Oct 2026

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May 2025

Oct 2024

Dec 2016