Lorena Beltrán

Trained spokespersons from social organizations to strengthen media and communication skills and led press-release and digital content campaigns that exceeded reach goals by 20%. Increased visibility for community-based initiatives across Hispanic media in the United States.

Managed press relations for world-record skydivers, securing earned media coverage across the U.S. and Latin America in outlets including CBS News, USA Today, and Univision. Conducted investigative reporting on medical accountability in Colombia’s plastic surgery sector, helping trigger judicial investigations and convictions.

Led communications for the Chair of the Budget Committee, increasing media presence by 99% (2,500 to 4,973 press records). Built a digital strategy that drove millions of views and impressions, and redesigned the website to improve SEO and user experience.

Managed a 90-person communications team, overseeing contracts and content production for one of Colombia’s largest legislative bodies. Served as institutional spokesperson and on-camera presenter, boosting digital engagement by 2,000%, earning 5 Latin American Television Awards (TAL) nominations, and developing two original national TV formats.

Designed communications strategies for six partner organizations across Colombia, Mexico, and Spain using a three-phase approach: diagnosis, personalized roadmap, and specialized workshops.

Led communications strategy for a council member and mayoral pre-candidate, redesigning her digital presence. Increased social media reach by 50%.

Managed the corporate image of the School of Economics and coordinated media partnerships. Implemented a digital marketing strategy that increased social media followers by 6,500% and boosted web traffic by 45% while generating qualified leads through SEM optimization.

Managed communications for Colombia’s most-voted senator by designing and executing her national media strategy. Coordinated messaging and media activities to support political visibility and public engagement.

Managed media relations to promote academic research and institutional news. Coordinated press outreach and communications to support visibility for research and campus initiatives.

Covered major political and international events including CELAC, BRICS, and COP summits, producing in-depth reporting and analysis for national distribution. Wrote and edited stories to support accurate, timely news coverage.

Master’s degree in Government and Public Policy from Universidad Externado de Colombia (2021).

Bachelor’s degree in Social Communication and Journalism from Universidad Jorge Tadeo Lozano (2015).