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@lmbouser
Senior brand designer with expertise in product and type design.
As a seasoned product and type designer, I have honed my skills in visual communication and typography, currently serving as a senior brand designer at TymeBank. My journey has been marked by a strong focus on creating user-friendly digital products, leveraging tools like Figma and Sketch to design aesthetically pleasing solutions. I thrive on the challenge of solving user and product issues through continuous iterations, ensuring that every design decision aligns with user needs and business goals.
Throughout my career, I have successfully designed brand identities and digital products for various companies, including AGNT Technologies and Nesswell Inc. My experience spans across different markets, from North America to Asia, where I have contributed to building design systems and crafting bespoke typefaces. I take pride in my ability to elevate brands and create cohesive visual identities that resonate with users.
With a background in both product and visual design, I am passionate about pushing the boundaries of creativity and innovation. I have also played a pivotal role in publishing Vietnam's first typeface on Google Fonts, showcasing my commitment to advancing design within my community. I am eager to continue my journey in design, collaborating with teams that value creativity and user-centric solutions.
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Work history, roles, and key accomplishments
TymeBank
Apr 2024 - Nov 2024 (7 months)
Played a crucial role in TymeBank’s brand refresh, significantly impacting the product’s UI design.
AGNT Technologies
Jan 2020 - Oct 2024 (4 years 9 months)
Designed AGNT’s brand identity and digital product for the talent booking market in North America.
Nesswell Inc.
Jul 2022 - Sep 2023 (1 year 2 months)
Designed Ness’ brand identity, digital product, marketing assets, and a set of physical credit cards for US customers.
B2B Wave
May 2020 - Sep 2023 (3 years 4 months)
Designed B2B Wave’s main product and full e-commerce website, creating ongoing marketing materials serving B2B businesses globally.
Diginex Solutions
Oct 2020 - Jul 2021 (9 months)
Built Diginex’s design system from scratch, which continues to be used across their products.
ROSS Intelligence
Sep 2019 - May 2020 (8 months)
Designed ROSS’ brand identity and helped build its design system and digital product for AI Law services in Canada.
Be Group JSC
Mar 2019 - Oct 2019 (7 months)
Elevated Be’s brand identity, design system, and brand typeface, contributing to publishing Vietnam’s first typeface on Google Fonts.
Joinchat
Apr 2018 - Nov 2018 (7 months)
Designed Joinchat’s brand identity, digital product, and marketing assets for the growing global crypto market.
Payfully
Aug 2017 - May 2018 (9 months)
Designed Payfully’s brand identity and digital product for the US real estate market, later rebranded as Tongo.
Robust Tech House
Feb 2015 - Sep 2017 (2 years 7 months)
Designed digital products for multiple clients across different industries, focusing on UI and visual design.
Conceptual Code
Jan 2017 - Jan 2017 (0 months)
Worked on various web projects with a focus on landing pages, mobile applications, and marketing assets.
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