Bao Lam
@lmbouser
Senior brand designer with expertise in product and type design.
What I'm looking for
As a seasoned product and type designer, I have honed my skills in visual communication and typography, currently serving as a senior brand designer at TymeBank. My journey has been marked by a strong focus on creating user-friendly digital products, leveraging tools like Figma and Sketch to design aesthetically pleasing solutions. I thrive on the challenge of solving user and product issues through continuous iterations, ensuring that every design decision aligns with user needs and business goals.
Throughout my career, I have successfully designed brand identities and digital products for various companies, including AGNT Technologies and Nesswell Inc. My experience spans across different markets, from North America to Asia, where I have contributed to building design systems and crafting bespoke typefaces. I take pride in my ability to elevate brands and create cohesive visual identities that resonate with users.
With a background in both product and visual design, I am passionate about pushing the boundaries of creativity and innovation. I have also played a pivotal role in publishing Vietnam's first typeface on Google Fonts, showcasing my commitment to advancing design within my community. I am eager to continue my journey in design, collaborating with teams that value creativity and user-centric solutions.
Experience
Work history, roles, and key accomplishments
Senior Brand Designer
TymeBank
Apr 2024 - Nov 2024 (7 months)
Played a crucial role in TymeBank’s brand refresh, significantly impacting the product’s UI design.
Product Designer
AGNT Technologies
Jan 2020 - Oct 2024 (4 years 9 months)
Designed AGNT’s brand identity and digital product for the talent booking market in North America.
Product Designer
Nesswell Inc.
Jul 2022 - Sep 2023 (1 year 2 months)
Designed Ness’ brand identity, digital product, marketing assets, and a set of physical credit cards for US customers.
Product Designer
B2B Wave
May 2020 - Sep 2023 (3 years 4 months)
Designed B2B Wave’s main product and full e-commerce website, creating ongoing marketing materials serving B2B businesses globally.
Lead Product Designer (ESG)
Diginex Solutions
Oct 2020 - Jul 2021 (9 months)
Built Diginex’s design system from scratch, which continues to be used across their products.
Product Designer
ROSS Intelligence
Sep 2019 - May 2020 (8 months)
Designed ROSS’ brand identity and helped build its design system and digital product for AI Law services in Canada.
Visual UI Artist
Be Group JSC
Mar 2019 - Oct 2019 (7 months)
Elevated Be’s brand identity, design system, and brand typeface, contributing to publishing Vietnam’s first typeface on Google Fonts.
Product Designer
Joinchat
Apr 2018 - Nov 2018 (7 months)
Designed Joinchat’s brand identity, digital product, and marketing assets for the growing global crypto market.
Product Designer
Payfully
Aug 2017 - May 2018 (9 months)
Designed Payfully’s brand identity and digital product for the US real estate market, later rebranded as Tongo.
UI Designer
Robust Tech House
Feb 2015 - Sep 2017 (2 years 7 months)
Designed digital products for multiple clients across different industries, focusing on UI and visual design.
Web Designer
Conceptual Code
Jan 2017 - Jan 2017 (0 months)
Worked on various web projects with a focus on landing pages, mobile applications, and marketing assets.
Education
Degrees, certifications, and relevant coursework
Bao hasn't added their education
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Tech stack
Software and tools used professionally
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