Lloyd-Jamie Bennett

Led brand identity development for a social-impact organisation and extended brand identities into digital experiences. Designed digital experiences for regulated health-tech and sports betting organisations.

Operated at Lead level, owning design strategy and mentoring a team of 3 designers. Built a design system from the ground up for a full rebrand across digital products, marketing channels, and internal tools.

Led a full brand refresh as sole designer, repositioning the brand around content creators, leading to a 15% increase in subscriptions. Built a design system that improved designer-developer collaboration and reduced development time by 30%.

Led design on high-profile client projects, delivering user-validated prototypes and strategic solutions. Facilitated workshops, ran research, and built trusted relationships with senior stakeholders.

Led design sprints, facilitated stakeholder workshops, and ran user testing to turn client needs into validated product directions. Delivered complete design solutions from visual design through front-end implementation in HTML and CSS.

Supported development of marketing sites and larger client projects alongside the lead front-end engineer. Created CSS standards and guidelines to improve code consistency and team efficiency.

Built landing pages, microsites and single-page applications for internal teams and clients. Built responsive interfaces using front-end libraries and frameworks including Vue.js, Bootstrap, and Angular.js.

Translates brand strategy into scalable visual identities and design systems across marketing, web, and product. Unifies fragmented brands after acquisitions and leads rebrands that lift conversion.