Open to opportunities

Lionel Venceslas Vigan

@lionelvenceslasvigan

Message

Graphic designer and brand strategist with 10+ years crafting cohesive visual identities and AI-assisted web design.

Benin

Message

What I'm looking for

I want to design end-to-end brand identities and web experiences, blending strong strategy and art direction with AI-assisted workflows—so I can deliver cohesive visuals and optimized turnaround times in a collaborative, design-led team.

I’m a graphic designer and brand strategist with over 10 years of experience and 100+ graphic projects delivered for clients across francophone Africa, France, Canada, and the United States. I specialize in building cohesive, memorable visual identities—from strategy to execution—using creative AI to deliver high-value projects with optimized turnaround times.

Since 2020, I’ve worked as an Independent Designer, delivering 25 to 30 complete visual identities (logo, brand guidelines, and brand visual charter) for startups, SMEs, and corporates, with end-to-end project management covering strategic brief, moodboards, proposals, revisions, and final production. I’ve led full brand platform development (positioning, brand territory, tone of voice, messaging architecture) and delivered major engagements like LJ Corporate’s pan-African visual identity and communication strategy, YAKA Travelight’s full visual identity and UI interface design, plus WordPress and visual design work including rebrands and institutional sites.

Experience

Work history, roles, and key accomplishments

Current

Independent Brand Designer

Current

Independent Designer

Jan 2020 - Present (6 years 5 months)

Delivered 25–30 complete visual identities since 2020, including logos, brand guidelines, and brand charters for startups, SMEs, and corporates. Managed end-to-end brand strategy and production, developing positioning, brand territory, tone of voice, and messaging architecture for pan-African clients.

Brand Strategy Brand Development Visual Identity Design Brand Guidelines Creative Direction AI assisted Design Project Management

Current

Freelance Web Designer

Current

Freelance

Jan 2018 - Present (8 years 5 months)

Designed and delivered 25+ WordPress websites for clients across services, e-commerce, institutions, and online training. Led autonomous workflows from project brief and Figma wireframing through development, go-live, and brand-consistent implementation, including rebrands and landing pages.

WordPress Web Design UI Design Figma Wireframing Project Briefs Brand Consistency Landing Page Design

Current

Freelance Graphic Designer

Current

Freelance

Jan 2016 - Present (10 years 5 months)

Delivered 100+ graphic design projects including posters, flyers, social media visuals, brochures, and roll-ups for local, regional, and international clients. Produced editorial layouts (covers, books, agendas, planners) and led event art direction with reusable visual systems across budget and deadline constraints.

Graphic Design Editorial Design Art Direction adobe indesign Adobe Illustrator Adobe Photoshop Social Media Design Print Design