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Lina Yamani

@linayamani

Digital Marketing Manager and Data Analyst at ESCP Business School, analyzing website behavior and conversions while shaping SEO content strategy.

France

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What I'm looking for

I’d like to put my marketing data analysis and SEO skills to work in a collaborative environment.

At ESCP Business School, I analyze website traffic and user behavior, define segments and goals to measure conversion impact, and produce monthly reports and dashboards using GA4, Looker Studio, and Contentsquare.

I also manage social media advertising campaigns, preparing copy and visuals, optimizing formats, and tracking budgets and KPIs. For the site’s brand pages, I conduct semantic SEO analysis in SEMrush and develop content strategy and action plans.

At eTAIL agency, I created and wrote blog and LinkedIn content, translated copy in English, French, and Spanish, and produced visuals and carousels. I also implemented digital campaigns and traffic acquisition plans, tracked KPIs, and worked on WordPress content optimization and SEO.

Earlier, I supported SEO and digital marketing at Groupe Serda Archimag, including site audits and crawls, and worked in web marketing and communications for Hotel Aris et Hotel Alma Grand Place. I’m looking to put my marketing data analysis and SEO skills to work in a collaborative environment.

Experience

Work history, roles, and key accomplishments

Current

Responsable de Marketing Digital - Analyste Data

Current

ESCP Business School

Oct 2022 - Present (4 years 1 month)

Analyzed website traffic and user behavior, defined segments and goals to measure impact and track conversions, and produced monthly reports and dashboards using GA4, Looker Studio, and Contentsquare. Managed advertising campaigns across social networks, prepared text and visuals, optimized formats, and monitored budgets and KPIs. Conducted semantic SEO analysis on SEMrush for brand pages to estab

Google Analytics 4 Looker ContentSquare SEMrush SEO Social Media KPI Tracking Data Analysis

Chargée de la Communication Digitale

eTAIL agency

Nov 2021 - Sep 2022 (10 months)

Created and wrote content including blog articles and LinkedIn posts, translated texts into EN/FR/ES, and designed visuals and carousels. Implemented digital campaigns and traffic acquisition plans, tracked KPIs, managed WordPress CMS, optimized content, analyzed keywords, and executed SEO action plans.

Content Creation Copywriting Translation WordPress SEO Keyword Analysis Social Media KPI Tracking

Assistante SEO et Marketing Digital

Groupe Serda Archimag

Jan 2021 - Sep 2021 (8 months)

Prospected and created databases on Salesforce, managed Drupal CMS for publishing articles and creating banners, and prepared events. Conducted SEO audits and website crawls analyzing content, backlinks, keywords, and competitors, and implemented technical actions such as index, noindex, and 301 redirects.

Salesforce Drupal SEO Audits Web Crawling Backlink Analysis Keyword Research Technical SEO

Responsable Marketing Web et Communication

Hotel Aris et Hotel Alma Grand Place

Feb 2019 - Nov 2019 (9 months)

Managed CMS Stardekk, wrote content, conducted SEO audits, and monitored and analyzed traffic for two websites. Focused on customer loyalty, photography and video editing, and content translation. Handled PMS and reservations, managed accounts and bookings, and analyzed customer reviews.