Open to opportunities

Lily El-Masri

@lilyel-masri

Message

Digital marketing and creator partnerships coordinator using data to scale partner campaigns and improve performance.

United States

Message

What I'm looking for

I’m looking for a role where I can use data and strong relationships to run creator/partner campaigns end-to-end—scaling programs, improving performance tracking, and supporting growth with clear strategy, collaboration, and measurable results.

I work in digital marketing and creator partnerships at Insta360, where I manage campaigns and help grow partner programs. I’ve built and run a creator program to generate content output while managing 150+ partners, using performance tracking to guide strategy each quarter.

At Insta360, I manage a portfolio of 150+ client and creator accounts, optimize content strategies with partners, and align campaigns with client objectives. I generated 15M+ views and 500+ campaign deliverables in 3 months, improved operational tracking and reporting with CRM systems using Google/Excel, and supported quarterly event logistics while spotting new business opportunities.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

Insta360

May 2025 - Present (1 year 1 month)

Managed a portfolio of 150+ client and creator accounts, optimizing partner content strategies to improve campaign engagement and performance aligned to client objectives. Generated 15M+ views and 500+ deliverables in 3 months and improved CRM-based tracking and reporting with 1,500+ quarterly data entries.

Creator Partnerships Campaign Execution Content Strategy Performance Tracking Google Sheets Excel Partner Onboarding

Head Wrestling Coach

Irvine Unified School District

Jul 2023 - May 2025 (1 year 10 months)

Managed scheduling and accountability for 60+ athletes, implementing structured workout plans and tracking progress to support individual organization. Designed training programs and monitored performance to adjust coaching for better program outcomes.

Training Program Design Scheduling Performance Monitoring team development

Fitness Coach

Hansen Fitness for Golf

Nov 2022 - May 2025 (2 years 6 months)

Maintained client retention and satisfaction by managing a portfolio of clients and delivering personalized programs aligned with performance goals. Strengthened long-term relationships by adjusting programs based on individual needs.

Client Relationship Management Performance Goals Retention Management Coaching