Open to opportunities

Lily Bishnoi

@lilybishnoi

Message

I turn field insight into shipped service, strategy, and AI-enabled solutions.

United Kingdom

Message

What I'm looking for

I'm looking to turn field insight into practical, shipped solutions—working closely with leadership, frontline teams, and communities to solve meaningful problems through service design, strategy, rapid prototyping, and agentic AI.

I turn ground-level friction into shipped solutions, drawing on 12+ years across six markets and three continents. My work sits where executive vision meets the people living the problem.

As an independent Strategy & Innovation Consultant, I've worked with Perrigo CA, the Ministry of Defence Malaysia, GOV.UK, Camden Council, and IsItEthical.org. I build actionable roadmaps, run discovery with residents and frontline teams, and translate observations into service frameworks used by decision-makers.

I've designed and built agentic AI workflows that cut manual effort by 30%, and shipped The Ethical Imagination Engine from concept to a working gamified AI-ethics product. For the Mayor of London's Futures Neighbourhoods 2030 project, I turned sustained work with Camden residents and activists into co-design and curriculum.

Previously, I built a nine-person strategy team at M&C Saatchi Group, led transformation across Publicis Groupe agencies, designed service experiences at Accenture Song, and founded Brand Diaries. I bring entrepreneurial ownership, field research, rapid prototyping, and clear communication shaped by early newsroom experience at Hindustan Times.

Experience

Work history, roles, and key accomplishments

Current

Strategy & Innovation Consultant

Current

Independent

Oct 2022 - Present (3 years 11 months)

Embedded with C-suite and delivery teams to convert ambiguous visions into actionable roadmaps, and designed agentic AI workflows that cut manual effort by 30%. Ran hands-on discovery with residents and stakeholders, and shipped the Ethical Imagination Engine, a gamified AI-ethics tool.

GenAI Agentic Workflows Service Design Field Research Rapid Prototyping Roadmapping

Head of Strategy

M&C Saatchi Group

May 2021 - Jul 2022 (1 year 2 months)

Built and led a 9-person strategy team, owning resourcing, KPIs, and budget. Ran rapid-prototyping workshops and owned commercial performance on the agency's largest accounts.

Team Leadership Strategic Planning Rapid Prototyping Client Management Budget Management

Group Strategy Director

Publicis Groupe

Jul 2019 - May 2021 (1 year 10 months)

Spearheaded strategic transformation across four network agencies, working directly with teams to change daily operations. Co-created the 'Get Lit' strategy platform.

Strategic Transformation Team Leadership Strategy Development

Experience Strategy Director

Accenture Song (Entropia)

Aug 2018 - Jul 2019 (11 months)

Worked with clients and frontline teams to design tech-enabled service experiences grounded in real customer and staff behaviour.

Experience Strategy Service Design Customer Research

Sr. Manager, Strategy

L&K Saatchi & Saatchi

May 2016 - Jul 2018 (2 years 2 months)

Led development of mobile-first strategies in direct collaboration with regional client-agency teams.

Mobile Strategy Strategic Planning

Sr. Digital Strategy Manager

Vodafone

Nov 2015 - Oct 2016 (11 months)

Led a cross-functional team of SEO, SMO, and ORM specialists, building brand presence from the ground up.

SEO ORM Team Leadership Brand Building

Co-Founder

Brand Diaries

Oct 2010 - Oct 2015 (5 years)

Founded and ran a boutique creative agency from scratch, owning everything from client strategy to delivery to team culture.

entrepreneurship Client Strategy Agency Management

Journalist & Content Strategist

Hindustan Times

Feb 2007 - Jul 2008 (1 year 5 months)

Trained in fast synthesis and plain-language communication under deadline pressure, forming the foundation for turning field complexity into clear takeaways.

Journalism Content Strategy