Open to opportunities

Lesang Makashane

@lesangmakashane

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Digital Marketing Specialist with a passion for online engagement.

South Africa

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What I'm looking for

I am looking for a dynamic role that fosters creativity and growth, where I can leverage my digital marketing skills to drive impactful campaigns.

I am a Digital Marketing Specialist with two years of experience in driving successful online marketing campaigns. My expertise lies in leveraging various digital channels, including social media, search engine optimization (SEO), content marketing, and email marketing, to effectively reach and engage target audiences. I thrive on crafting tailored strategies that not only enhance online presence but also deliver tangible business growth.

During my tenure as a freelancer, I successfully crafted and executed digital marketing strategies that resulted in an average 30% increase in web traffic and a 25% boost in lead generation for my clients. My role at Nova Innovation involved improving search engine rankings by 25% through meticulous keyword research and technical SEO optimizations. I am dedicated to staying ahead of industry trends and continuously enhancing my skills to provide the best solutions for my clients.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

Freelancer

Jan 2024 - May 2024 (4 months)

Crafted and executed tailored digital marketing strategies resulting in an average 30% increase in web traffic and a 25% boost in lead generation for clients. Conducted in-depth marketing research and analyzed competitor landscapes to inform data-driven marketing decisions, resulting in a 15% reduction in client acquisition costs.

Digital Marketing SEO Content Marketing Social Media Marketing Data Analysis

Search Engine Optimization (SEO)

Nova Innovation

Apr 2022 - Jul 2023 (1 year 3 months)

Improved search engine rankings by 25% through keyword research and content optimization. Implemented technical SEO optimizations to enhance website performance and user experience, and developed effective link building strategies to boost domain authority.

SEO Keyword Research Technical SEO Link Building

Digital Marketing Intern

Fafatsah Cafe

Jan 2022 - Apr 2022 (3 months)

Researched and wrote blog posts and website content, resulting in an 18% increase in website traffic. Created and scheduled social media content, leading to a 14% increase in Instagram followers and a 16% increase in Facebook engagement.

Content Writing Social Media Marketing Digital Marketing Research