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Leandro Navatta Ribeiro

@leandronavattaribeir

Technology executive and founder at Pixel Roads, acquired by ADSPLAY; brought AI audience classification and campaign tools into production.

Brazil

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At ADSPLAY, I led technology strategy across media buying, affiliate networks, trading desk operations, BI systems, and internal automation. I brought AI into production with a tool that classified 800,000+ media audiences and a natural-language audience suggestion feature.

I founded Pixel Roads, a technology platform and digital media marketplace that centralized campaign buying and management across channels. I built the company from the ground up, and its revenue grew from R$300K to R$2.5M between its first and second years before its acquisition by ADSPLAY in 2025.

At Pixel Roads, I led a 15-person team that delivered more than 1,000 campaigns. I also deployed an in-platform AI assistant, built an MCP server for querying live campaign data, and created an AI tool to summarize campaign performance.

I also founded Scriv, a platform for publishing and selling digital writing and books, and Kingly Studio, a software development company. Across my work, I’ve built digital products and companies, and I’m an angel investor and startup mentor named one of Brazil’s Top 10 Startup Mentors at the 2025 Startup Awards.

Experience

Work history, roles, and key accomplishments

CTO

ADSPLAY

Jul 2025 - Apr 2026 (9 months)

Led technology strategy for a media group serving more than 300 brands across multiple continents. Oversaw media buying platform, affiliate networks, trading desk, BI systems, and internal automation, and expanded AI into production with tools for audience classification and natural-language audience suggestions.

AI LLM MCP RAG Agent Automation technology strategy Software Architecture Team Leadership Media Buying BIツール

Founder & CTO

Pixel Roads

Apr 2022 - Jul 2025 (3 years 3 months)

Co-founded a technology platform and digital media marketplace that centralized campaign buying and management across multiple channels. Led product, technology, and architecture, grew revenue 8x from first to second year, and led a 15-person team delivering over 1,000 campaigns for major clients.

Product Strategy Software Architecture Team Leadership Fundraising AI MCP Campaign Management Digital Media

Founder & CTO

Scriv

Apr 2020 - Jul 2024 (4 years 3 months)

Founded a platform for publishing and selling digital writing and books, leading concept, strategy, product, technology, and engineering teams. The platform reached more than 40,000 users with 30,000 texts and 3,000 books published.

Product Strategy Software Engineering Software Architecture Team Leadership Digital Publishing

Founder

Kingly Studio

Apr 2015 - Jul 2024 (9 years 3 months)

Founded and led a software development company focused on digital products and technology solutions. Delivered more than 200 projects for companies including Microsoft, Ambev, Airbnb, Acer, and Sony, serving clients in Brazil and the United States.

Software Development Solutions Architect Team Management Client Management Sales CTO as a Service

Teacher

Colégio Nossa Senhora do Morumbi

Feb 2017 - Apr 2020 (3 years 2 months)

Taught at a school, sharing knowledge and guiding students.

Head of Technology

CTRL.365

Jan 2016 - Dec 2018 (2 years 11 months)

Led technology at a digital marketing and advertising agency, responsible for architecture, development, and maintenance of technology projects.

Technology Leadership Software Architecture Development Digital Marketing

Founder & CTO

Preço do Litrão

Jul 2016 - Sep 2018 (2 years 2 months)

Founded and built an app that helped users find the lowest beer prices in their area, reaching 80,000 visits in its first month. Led product and all technology behind the iOS and Android apps.

iOS Android Product Development Mobile Apps

Director

playPROJECT

Aug 2013 - Jan 2015 (1 year 5 months)

Served as Director at playPROJECT.

President

USP Information Systems Student Association

Jun 2012 - Dec 2014 (2 years 6 months)

Served as President of the Information Systems Student Association at the University of São Paulo.

Director

AliançaProject

Jun 2006 - Aug 2014 (8 years 2 months)

Worked across more than 10 websites, front-end and back-end development, content, communities, advertisers, and user behavior analysis for one of Latin America's largest networks of Japanese animation websites.

Frontend Development Backend Development Content Management Community Management User Behavior Analysis