Open to opportunities

Laís Welter

@laswelter

Message

Senior Product Designer driving measurable outcomes for complex B2B and B2C products.

Brazil

Message

What I'm looking for

I seek roles where I can lead product discovery and design systems work within collaborative, data-driven teams, delivering measurable user and business impact.

I am a Senior Product Designer with 6+ years designing complex B2B and B2C products across logistics, automotive, education, fintech, and data-driven platforms. I focus on product discovery, design systems, and cross-functional collaboration to deliver measurable user and business outcomes.

At Loadsmart I led end-to-end design that reduced a contract submission flow from 12 minutes to 2 minutes and improved carrier feature metrics; at BMW and Pearson I delivered high-fidelity specs, prototypes, and scalable design system contributions for global products. I drive outcomes through research, prototyping, usability testing, and stakeholder workshops.

I bring an educator's sensitivity to pedagogy and a data-informed approach to product work, partnering closely with product, engineering, and business teams to optimize user journeys and accelerate delivery with reusable components and templates.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

YLD

Nov 2024 - Present (1 year 2 months)

Designing digital learning and high‑stakes assessment solutions for Pearson Assessments, partnering with product and engineering to optimize complex user journeys and rolling out a scalable design system to improve consistency and delivery speed.

Product Discovery Design Systems UX Research Prototyping Stakeholder Management Cross Functional Collaboration Accessibility Figma

Senior Product Designer

Zallpy

Jan 2024 - Nov 2024 (10 months)

Led end‑to‑end design for the Gamification initiative in the My BMW app, producing wireframes, interactive prototypes and specs aligned with BMW’s global design system to increase engagement and brand loyalty.

Interaction Design Prototyping Design Systems Stakeholder Management UX Research Figma Cross Functional Collaboration

Product Designer II

Loadsmart

Aug 2021 - Dec 2023 (2 years 4 months)

Led end‑to‑end design for data‑heavy logistics workflows, reducing contract submission time by 83% and decreasing contract rejections by 26% while evolving a Figma design system to boost team efficiency by 50%.

UX Research Data Visualization Prototyping Design Systems Usability Testing Figma Product & Design

UX/UI Designer

Catarinas Design

Dec 2019 - Aug 2021 (1 year 8 months)

Delivered end‑to‑end UX/UI solutions for enterprise and public‑sector clients, including an internal data visualization platform for Walmart Labs and mobile and CRM redesigns that reduced support effort and improved performance.