At Riverty, I contributed to Gen Z digital campaign work across Meta, TikTok, and LinkedIn, supporting audience, content, and tone-of-voice work. My marketing experience is grounded in qualitative and comparative research.
For my bachelor’s thesis, I compared family representations in German and Turkish advertising; it received a 1.5 on the German scale, where 1.0 is highest. I connect cultural context with advertising and consumer needs.
I publish essays on brand promises, communication, consumption, and belonging on Substack. At Rapha Clubhouse Berlin, I identified customers’ riding habits and technical needs to recommend cycling apparel and equipment.
