Social Media content and Strategic Visual Designer

Laksmitara Pradipta
@laksmitarapradipta
Brand Social Content Strategist & Strategic Visual Designer
What I'm looking for
Your brand may not need more content. It may need a clearer voice, stronger campaign direction, and a more intentional connection between content, community, and business goals.
I am a Brand Content and Campaign Strategist with a background in hospital digital marketing. I help brands develop cohesive content system and social campaigns.
I can support your team with brand voice and messaging direction; content and editorial strategy; campaign concepts and launch planning; community-engagement strategy; creative briefs; content audits; and performance-informed recommendations.
My process begins with your audience, current communication, business priorities, and market context. I then translate the strategy into practical campaign plans, content directions, and briefs your team can execute.
Send me your brand, current channels, upcoming priority, and the main content or campaign problem you want to solve.
Experience
Work history, roles, and key accomplishments
Lead Designer
Design Freelancer
Jul 2019 - Present (7 years 3 months)
Managed two US-based clients on branding projects, including a personal brand and a medical clinic brand. Experienced in working with brands in the F&B industry.
Social Media Strategist & Digital Designer
Mayapada Healthcare Group
Jul 2019 - Sep 2026 (7 years 2 months)
Scaled community from 7K to 100K followers in 3 years and revamped DM and comment workflows into an effective lead gen and customer resolution pipeline.
Social Media Strategist & Digital Designer
Dokter.id
Jan 2021 - Jan 2022 (1 year)
Expanded focus prioritizing women's health, women's empowerment, and trending gender-based topics.
Creative Project Manager
Leboye Design
Sep 2016 - Aug 2017 (11 months)
Experienced in working with brands across various industries, including Food & Beverage and property development.
Graphic Designer
Mount Scopus Indonesia
Jan 2016 - Jul 2016 (6 months)
Managed two bakery brands, with hands-on experience across branding and marketing collateral design.
Graphic Designer
Fresh Creative Design Agency
Nov 2013 - Dec 2015 (2 years 1 month)
Experienced in working with brands across various industries, primarily in Food & Beverage.
Education
Degrees, certifications, and relevant coursework
Bandung Institute of Technology
Master's degree, Business Administration
Pursued a Master's degree in Business Administration at Bandung Institute of Technology.
Bina Nusantara University
Bachelor's degree, Visual Communication Design
Earned a Bachelor's degree in Visual Communication Design from Bina Nusantara University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
canva.link/zddgxwoz2093ebeSalary expectations
Social media
Job categories
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