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Laiyba Shah

@laiybashah

Message

Senior UI/UX designer crafting intuitive, user-centered web and mobile experiences.

Pakistan

Message

What I'm looking for

I’m looking for a senior design role where I can lead user-centered interface work, collaborate cross-functionally, and advance design systems while driving measurable user and business impact.

I’m a Senior UI/UX Designer with over 8 years of experience designing user-centered web and mobile interfaces that balance usability and business goals. I specialize in Figma, Adobe XD, design systems, responsive design, prototyping, and collaborate closely with product managers, developers, and stakeholders to deliver polished, engaging digital experiences.

Throughout my career I’ve progressed from graphic design to senior UI/UX roles at multiple Lahore-based companies, leading interface design, interaction design, and visual systems that improve user satisfaction and align with strategic objectives. I’m passionate about usability, design trends, and continuous improvement, and I bring strong skills in wireframing, typography, color theory, and motion-aware interface design.

Experience

Work history, roles, and key accomplishments

Current

Senior UI/UX Designer

Current

EvolvanceCo

Dec 2024 - Present (10 months)

Lead design of intuitive, user-friendly web and mobile interfaces, collaborating with product and engineering to align designs with business goals and improve user satisfaction.

UI Design UX Design Figma Prototyping Design Systems Responsive Design Interaction Design Wireframing

UI/UX Designer

VASOL

Jan 2023 - Nov 2024 (1 year 10 months)

Designed user-centric web and mobile experiences, working cross-functionally to deliver visually engaging interfaces that supported product objectives and usability improvements.

UI Design UX Design Figma Adobe XD Prototyping Interaction Design Design Systems Visual Design

UI/UX Designer

Eximia

Jan 2019 - Dec 2022 (3 years 11 months)

Created intuitive, user-focused interfaces for web and mobile platforms, collaborating with stakeholders to align designs with strategic goals and enhance user satisfaction.

UX Design UI Design Wireframing Prototyping Visual Design Figma Adobe XD Responsive Design

Graphic Designer

WBM International

Jan 2017 - Dec 2018 (1 year 11 months)

Produced brand-aligned visual designs and marketing graphics to communicate ideas effectively and support company visual identity and engagement goals.