Open to opportunities

Laila Alaya

@lailaalaya

Message

Creative content writer and digital marketer with SEO expertise.

Nigeria

Message

What I'm looking for

I seek a dynamic role that fosters creativity and collaboration, allowing me to leverage my content writing and digital marketing skills to drive impactful campaigns.

I am a creative content writer and digital marketer with a strong focus on crafting SEO-driven articles and engaging marketing campaigns. My expertise lies in translating complex concepts into compelling narratives that resonate with diverse audiences. I thrive in collaborative environments, working closely with cross-functional teams to achieve measurable results and drive brand success.

Throughout my career, I have developed a proven track record of creating high-performing content across various industries and platforms. From my role as a News Writer at The Takeout, where I write engaging articles on lifestyle trends, to my experience as a Content Writer for Cozymeal and ClassPop, I have consistently optimized content for SEO to boost online visibility. My passion for impactful storytelling fuels my commitment to delivering quality content that not only informs but also engages readers.

Experience

Work history, roles, and key accomplishments

Current

News Writer

Current

The Takeout

Apr 2024 - Present (1 year 1 month)

Write engaging articles on lifestyle trends, cultural topics, and industry news while maintaining brand voice. Conduct in-depth research to produce accurate, informative, and entertaining content, optimizing articles for SEO to drive increased traffic and engagement.

Content Writing SEO Optimization Research Digital Marketing

Current

Content Creator Intern

Current

The Borgen Project

Apr 2024 - Present (1 year 1 month)

Developed advocacy-focused articles and social media content supporting global poverty alleviation efforts while executing outreach campaigns to engage policymakers and the public.

Content Creation Advocacy Social Media Outreach

Content Writer

Cozymeal & ClassPop

Jan 2023 - Jan 2024 (1 year)

Produced high-quality, SEO-optimized blog posts, promotional content, and marketing materials across lifestyle and professional niches. Collaborated with editors and designers to align content with brand objectives and boosted online visibility through strategic keyword research.

Content Writing SEO Optimization Collaboration Keyword Research Marketing

Content Writer

African Food Network

Jan 2022 - Jan 2023 (1 year)

Developed culturally rich and engaging articles on diverse topics related to African heritage and traditions. Generated blog posts, email campaigns, and social media content to enhance audience engagement while ensuring consistent brand messaging.

Content Writing Email Campaigns Social Media

Marketing Executive

Cpaat Consulting Ltd.

Mar 2021 - Jan 2022 (10 months)

Designed and implemented content strategies to align with client objectives, enhancing visibility and engagement. Conducted SEO, keyword research, and A/B testing to optimize marketing campaigns.

Marketing Strategy SEO Keyword Research A B Testing Client Engagement

Intern

NEXIM Bank

Jul 2019 - Aug 2019 (1 month)

Streamlined inventory management and file storage systems for operational efficiency during the internship.

Inventory Management File Storage Operations Team Collaboration Time Management

Content Writer

Contents.com

Jan 2021 - Jan 2022 (1 year)

Authored well-researched articles on various subjects, including business, technology, fitness, and lifestyle. Adapted writing style to meet diverse audience needs and collaborated with global teams to meet tight deadlines.

Content Writing Research Adaptive Team Collaboration