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Laiba Awan

@laibaawan1

Product Manager at PTCL, productizing UCaaS, AI Bot and enterprise DDoS services while managing a AUD 14.8M portfolio.

At PTCL (Pakistan Telecommunication Company Limited), e& Group, I managed a AUD 14.8M portfolio across Voice, Connectivity and Solutions. I productized UCaaS, AI Bot and enterprise DDoS protection services, taking them from evaluation and go-to-market planning through launch and optimisation.

At TechAvenue Private Limited, I deployed Wazuh, Suricata and Nessus for threat and vulnerability visibility across 50+ servers and endpoints. I also performed ISO 27001 risk assessments and gap analyses, and supported security presales.

At Huawei Technologies Pakistan Private Limited, I coordinated customer acceptance for optical, core, cloud and wireless projects. For my NUST master's thesis, I investigated dark web activity through logs, registry, memory and storage, recovering artefacts to reconstruct user activity.

Experience

Work history, roles, and key accomplishments

Manager Products (Fixed and ICT)

PTCL (Pakistan Telecommunication Company Limited)

May 2024 - Sep 2026 (2 years 4 months)

Managed a AUD 14.8M portfolio across Voice, Connectivity and Solutions, reaching 108% of revenue target. Productized enterprise DDoS protection, UCaaS and AI Bot services, leading RFP, vendor evaluation, and go-to-market strategy.

Product Management Portfolio Management Go To Market Strategy Pricing Vendor Management RFP UCAAS DDoS Protection AI Chatbots Sales Enablement Stakeholder Management

Lead Information Security Officer

TechAvenue Private Limited

May 2023 - May 2024 (1 year)

Deployed and integrated Wazuh, Suricata and Nessus for centralized threat and vulnerability visibility across 50+ servers and endpoints. Performed ISO 27001 risk assessments and gap analyses, and acted as trusted technical advisor in security presales.

Wazuh Suricata Nessus Vulnerability Assessment ISO 27001 Risk Assessment Gap Analysis Security Presales Cyber Security Awareness

Plan and Control Manager

Huawei Technologies Pakistan Private Limited

Dec 2020 - Apr 2023 (2 years 4 months)

Coordinated customer acceptance of optical, core, cloud and wireless projects with project directors at four Pakistani operators. Reached 118% of the 2022 LOD clearance target and cut the Jazz delivery cycle to the 40-day target.

Project Coordination Client Acceptance KPI Tracking Gap Analysis Stakeholder Management Reporting

Internship Trainee

Huawei Technologies Pakistan Private Limited

Supported project coordination and customer acceptance activities for optical, core, cloud and wireless projects.

Executive, Product Management (Fixed and ICT)

PTCL (Pakistan Telecommunication Company Limited)

Managed a AUD 7.3M B2B voice portfolio, reaching 115% of revenue target with 9% year-on-year growth. Used competitor benchmarking, segmentation, usage trends and churn analysis to identify product opportunities and translated requirements into PRDs, user stories and business rules.

Product Management Competitor Benchmarking Segmentation Churn Analysis PRDs User Stories Business Rules

Project Coordinator

Huawei Technologies Pakistan Private Limited

Coordinated customer acceptance of optical, core, cloud and wireless projects with project directors at four Pakistani operators. Suggested project delivery digitalization initiatives that achieved 50% remote acceptance for Jazz projects during 2022.

Project Coordination Client Acceptance Digitalization Stakeholder Management

Information Security Officer

TechAvenue Private Limited

Integrated Wazuh SIEM into internal infrastructure, improving visibility and incident-response readiness. Built a test environment with firewalls, routing, IPsec tunnels and segmentation to validate security configurations.

Wazuh SIEM Firewalls Routing IPSEC Network Segmentation Incident Response