Laasya Priya Reddy M

I am a strategy-oriented business professional with nearly two years of experience in sales planning, market analysis, and operational efficiency initiatives. I translate ambiguous business problems into structured analyses and build decision frameworks that support executive strategy.

At TAFE, I owned performance tracking and sales analytics for multi-region operations, consolidated 5+ years of sales data into a single analytics platform, and led a transition from Excel to Power BI, reducing manual effort by ~30%.

I conducted region-level deep-dives, analyzed 1,000+ tele-calling records to improve campaign targeting, and built executive dashboards for a ₹1,800 Cr portfolio, improving forecast accuracy by ~30%. I also performed competitive benchmarking across 10+ manufacturers and evaluated strategic collaborations to inform leadership decisions.

I hold an MBA (Marketing) from IIM Tiruchirappalli and a B.Tech in Computer Science. I combine domain knowledge with technical skills in reporting, process optimization, and data-driven decision making to deliver measurable business impact.