Laasya Priya Reddy M
@laasyapriyareddym
Strategy-oriented business professional driving sales analytics, operational efficiency, and data-backed strategy.
IndiaWhat I'm looking for
I am a strategy-oriented business professional with nearly two years of experience in sales planning, market analysis, and operational efficiency initiatives. I translate ambiguous business problems into structured analyses and build decision frameworks that support executive strategy.
At TAFE, I owned performance tracking and sales analytics for multi-region operations, consolidated 5+ years of sales data into a single analytics platform, and led a transition from Excel to Power BI, reducing manual effort by ~30%.
I conducted region-level deep-dives, analyzed 1,000+ tele-calling records to improve campaign targeting, and built executive dashboards for a ₹1,800 Cr portfolio, improving forecast accuracy by ~30%. I also performed competitive benchmarking across 10+ manufacturers and evaluated strategic collaborations to inform leadership decisions.
I hold an MBA (Marketing) from IIM Tiruchirappalli and a B.Tech in Computer Science. I combine domain knowledge with technical skills in reporting, process optimization, and data-driven decision making to deliver measurable business impact.
Experience
Work history, roles, and key accomplishments
Assistant Manager
Tractors and Farm Equipment Limited
Jun 2024 - Present (1 year 9 months)
Owned performance tracking and sales analytics for multi-region operations, consolidated 5+ years of sales data into a centralized analytics platform, and improved forecasting accuracy by ~30% while reducing reporting manual effort by ~30% through Power BI migration.
Process and System Analyst Intern
NatWest Bank
Analyzed end-to-end lending and credit risk workflows, identified 10+ process redundancies, and recommended consolidation strategies that improved operational efficiency and employee productivity by ~15%.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management Tiruchirappalli
Master of Business Administration, Marketing
2024 - 2024
Activities and societies: Founding Member and Content Head of ProdX SIG; organized guest lectures and events including "KPI Kombat".
Completed an MBA/PGDM with a specialization in Marketing in 2024, focusing on strategy, market analysis, and product go-to-market planning.
Vardhaman College of Engineering
Bachelor of Technology, Computer Science and Engineering
2018 - 2022
Activities and societies: Vice President of IMEB literature club; participated in TEDx VCE and organized college cultural events.
Bachelor of Technology in Computer Science and Engineering completed in 2022 with projects in ML/NLP and product design.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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