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KK@kyurikwon
Brand and consumer product designer specializing in visual identity, character design, and strategic brand systems.
South KoreaI’m looking for a design role where I can create and develop visual identities, illustrations, character IPs, and brand experiences across digital and physical touchpoints.
I enjoy working hands-on with graphics, merchandise, and hand-drawn elements, and I’m also exploring AI tools that expand creative possibilities.
I am a brand designer with extensive experience leading brand identity, visual systems, and cross-functional design projects for consumer and B2B products. I've led rebrands, award-winning limited editions, and design workflows—driving measurable outcomes like sales growth and design efficiency.
I combine character and consumer product design expertise with team leadership and global guideline development, and I embrace tools and processes (including AI) that scale creative output. My work spans packaging, merchandise, conference branding, and digital-first visual content for recruitment and user engagement.
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Work history, roles, and key accomplishments
Freewheelin
Oct 2023 - Present (2 years 1 month)
Led branding, key visual creation, and corporate rebranding for B2B and B2G users; established design workflows, implemented AI tools to improve team efficiency, and produced promotional materials, packaging, and digital content for recruitment branding.
KakaoBank
May 2022 - Aug 2023 (1 year 3 months)
Designed limited-edition lenticular card plates (Red Dot Design Award 2023) and led the 5th-anniversary character and merchandise design; produced employee merchandise for 1,500 staff and directed conference booth branding.
Hyperconnect
Dec 2020 - Apr 2022 (1 year 4 months)
Led character design to boost Azar user engagement; developed global design guidelines for cross-functional teams and agencies; and created B2B branding and seasonal product designs, including the 2021 Welcome Kit.
Kakao Friends
May 2017 - Nov 2020 (3 years 6 months)
Designed products across toys, apparel, home living, stationery, tech, and souvenirs; managed the Shanghai flagship exclusive items project, developed multilingual tag layouts, and achieved 250% sales above target by designing and launching the first Friends in Jeju series.
Kakao Friends
May 2016 - May 2017 (1 year)
Managed brand identity and retail support for online and offline stores; created a flagship poster illustration series, developed a store café identity and packaging, and produced marketing illustrations and art direction.
Degrees, certifications, and relevant coursework
Certificate (Creative Leadership Short Course), Creative Leadership
2023 - 2023
Certificate (Drawing into Colour summer school), Live Drawing
2023 - 2023
Bachelor of Visual Communication Design, Visual Communication Design
2011 - 2017
Grade: 3.93/4.5
Software and tools used professionally
South KoreaYou can contact kyuri and 90k+ other talented remote workers on Himalayas.
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