Open to opportunities

kyuri kwon

@kyurikwon

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Brand and consumer product designer specializing in visual identity, character design, and strategic brand systems.

South Korea

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What I'm looking for

I’m looking for a design role where I can create and develop visual identities, illustrations, character IPs, and brand experiences across digital and physical touchpoints.
I enjoy working hands-on with graphics, merchandise, and hand-drawn elements, and I’m also exploring AI tools that expand creative possibilities.

I am a brand designer with extensive experience leading brand identity, visual systems, and cross-functional design projects for consumer and B2B products. I've led rebrands, award-winning limited editions, and design workflows—driving measurable outcomes like sales growth and design efficiency.

I combine character and consumer product design expertise with team leadership and global guideline development, and I embrace tools and processes (including AI) that scale creative output. My work spans packaging, merchandise, conference branding, and digital-first visual content for recruitment and user engagement.

Experience

Work history, roles, and key accomplishments

Current

Brand Design Lead

Current

Freewheelin

Oct 2023 - Present (2 years 8 months)

Led branding, key visual creation, and corporate rebranding for B2B and B2G users; established design workflows, implemented AI tools to improve team efficiency, and produced promotional materials, packaging, and digital content for recruitment branding.

Brand Strategy Key Visuals Design Systems Team Management Packaging Design Cross Functional Collaboration Graphic Design AI Tools Recruitment Books Educational Content

Brand Designer

KakaoBank

May 2022 - Aug 2023 (1 year 3 months)

Designed limited-edition lenticular card plates (Red Dot Design Award 2023) and led the 5th-anniversary character and merchandise design; produced employee merchandise for 1,500 staff and directed conference booth branding.

Print Design Fintech Brand Design Packaging Design Interior Design Graphic Design Typography Offline Events Award Winning

Brand Designer

Hyperconnect

Dec 2020 - Apr 2022 (1 year 4 months)

Led character design to boost Azar user engagement; developed global design guidelines for cross-functional teams and agencies; and created B2B branding and seasonal product designs, including the 2021 Welcome Kit.

Cross Functional Collaboration visual communication Global Communications Dating Industry Brand Design Offline Events Graphic Design Interior Design

Consumer Product Designer

Kakao Friends

May 2017 - Nov 2020 (3 years 6 months)

Designed products across toys, apparel, home living, stationery, tech, and souvenirs; managed the Shanghai flagship exclusive items project, developed multilingual tag layouts, and achieved 250% sales above target by designing and launching the first Friends in Jeju series.

Product Design Merchandise Retail Design Project Management Internationalization Packaging Licensing Character Art Store Opening Illustration

Brand Designer & Illustrator

Kakao Friends

May 2016 - May 2017 (1 year)

Managed brand identity and retail support for online and offline stores; created a flagship poster illustration series, developed a store café identity and packaging, and produced marketing illustrations and art direction.

Brand Identity Retail Design Illustration Packaging Design Art Direction Visual Merchandising