At Routine Coffee, I lead creative and marketing for a Seoul coffee start-up building toward a franchise model. I directed interior design for the Gwacheon and Cheongnyang stores and an upcoming location, built the brand’s print and in-store graphic system, and ran seasonal campaigns from planning through execution.
Through West+East Studios, I develop brand identities, guidelines, marketing collateral, and packaging for clients across sport, food and beverage, beauty, and technology. My work has included seasonal campaign artwork and Korean typography adaptations for Oakley, packaging for Dr. Eve’s US launch, and a logo, brand guidelines, and website for Kong Tour.
At Afun Interactive, I was the sole concept designer responsible for UI/UX prototypes for a VTuber character-creation program. I trained a LoRA model and built a ComfyUI workflow that generated the company character Apoki with a consistent likeness across images and video; it was production-ready for social marketing and artist development by the end of my internship.
