At The Ky Collection, I direct digital marketing, social media strategy, and e-commerce operations for an independent jewelry brand. I use SEO and site traffic metrics to refine product copy and support email campaigns and conversion improvements.
I also execute regional pop-up market activations to build local brand awareness and customer retention. My work spans social platforms and Shopify.
At Top of Mind PR, I developed digital campaign strategies and social media assets across client portfolios, and drafted press releases and pitch letters. I monitored engagement metrics, including CTR and conversions, to help optimize campaign performance.
