Kushagra Shukla

I am a dedicated data analyst with a strong background in consulting and business analysis. Currently, I serve as a Senior Consultant at EY, where I conduct correlation analyses to assess the impact of sponsorship media events on credit card account openings. My work involves analyzing customer behavior and media effectiveness, which has significantly enhanced our understanding of key drivers in the financial sector.

Previously, I worked as a Senior Business Analyst at Hike, where I leveraged user psychology to develop insights that increased daily platform revenue by 1 Cr across various gaming platforms. My collaboration with the growth marketing team led to a 10% increase in user acquisition and retention through data-driven referral strategies. I also have experience in developing engagement metrics and retention dashboards that improved user experience and loyalty.

My journey began at Axis Bank, where I designed risk prediction models and collaborated with teams to analyze portfolio performance. I led a team of interns to contribute to an annual report on Microfinance Institutions, focusing on key financial metrics. My analytical skills, combined with my ability to work collaboratively, have consistently driven strategic decision-making and improved business outcomes.