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@deekshaaneja
Experienced software engineer specializing in data platforms and analytics.
I am a seasoned software engineer with over 9 years of experience in the IT sector, specializing in data platforms and analytics. My journey has equipped me with both technical and functional expertise across various on-demand and on-premise technologies. I have successfully managed and delivered numerous in-house and client-based projects, demonstrating my ability to align technical execution with business objectives.
Currently, I serve as a Staff Software Engineer at Demandbase, where I lead the development of the Technographics project, empowering B2B sales and marketing teams with actionable insights. My contributions include designing innovative metrics using Apache Spark, modernizing data architecture, and establishing robust data quality validation mechanisms. I have also played a pivotal role in implementing CI/CD pipelines, enhancing development workflows, and ensuring code quality.
Throughout my career, I have held various leadership roles, including Senior Software Engineer and Lead Engineer, where I have developed consumer services, integrated machine learning modules, and optimized data processes for real-time visibility. I am passionate about leveraging my skills to drive impactful solutions and contribute to the success of forward-thinking organizations.
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Work history, roles, and key accomplishments
Demandbase
May 2022 - Present (3 years 6 months)
Led the development of the Technographics project, enhancing B2B sales and marketing strategies through data insights. Designed metrics and transitioned data storage to improve performance and scalability. Established CI/CD pipelines and ensured data quality validation.
Parallel Wireless
Jul 2020 - Apr 2022 (1 year 9 months)
Developed the ION Data platform to provide real-time insights for Mobile Network Operators. Built services for data transformation and storage, contributing to end-to-end product delivery.
Izenda
Jan 2019 - Jul 2020 (1 year 6 months)
Implemented a Business Intelligence platform enabling real-time data exploration and report creation. Designed architecture and integrated BI with machine learning modules.
Times Internet
Jan 2017 - Jan 2019 (2 years)
Developed a native Ad-Tech platform for marketers, focusing on audience and campaign data management. Created consumers for campaigns and optimized click-through rates using logistic regression.
Clicktable Technologies
Feb 2016 - Jan 2017 (11 months)
Worked on the development of a product for Android and web platforms, focusing on REST API development and user journey optimization through data analysis.
Guavus Networks Pvt. Ltd
Mar 2013 - Feb 2016 (2 years 11 months)
Developed Smart Care Analytics for real-time customer activity insights. Processed telecom data for T-Mobile, ensuring SLA compliance and delivering customized reports.
Sapient Consulting Pvt. Ltd
Aug 2010 - Mar 2013 (2 years 7 months)
Automated compliance reporting for CMRS and worked on global IT architecture for Chevron. Involved in requirement analysis, design, and documentation.
Degrees, certifications, and relevant coursework
Master of Science, Computer Science
2022 - 2024
Grade: 3.7
Bachelor of Technology, Electrical Engineering
2006 - 2010
Grade: 8/10
Software and tools used professionally
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