Kritika Bhandari

I am a marketing professional with hands-on experience creating video content, running campaigns, and producing creative assets for brands and clients, with a strong focus on HubSpot-based marketing automation. At Niswey, I managed end-to-end campaigns inside HubSpot: building landing pages and forms, setting up event and lead-magnet workflows, configuring segmented email nurtures, and connecting all assets to campaigns for tracking lead generation and attribution. I created and scheduled marketing emails, defined enrollment criteria and delays, and used contact properties and engagement data to personalise journeys and keep the CRM clean and usable for reporting.​

Alongside automation, I produced product demo and campaign-specific videos, and developed social media content to strengthen brand presence, ensuring all key assets were tagged to the right HubSpot campaigns for consistent reporting. In freelance and internship roles, I produced podcast and social media designs in Canva, animated content using Procreate and LumaFusion, and delivered accurate, proofread transcription projects, building a strong base in creative production and content operations.

I bring intermediate video editing skills and practical experience with marketing tools, especially HubSpot for email marketing, workflows, events, forms, and campaign analytics. Curious and creative by nature, I’m actively learning digital art, animation, and instruments while organising college events and maintaining consistent social content. I’m seeking roles where I can own HubSpot-powered campaigns end to end—designing journeys, executing creative, and measuring impact on pipeline and revenue.