Looking for a job

Kristina Ragana Voronova

@kristinaraganavorono

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I build strategic brand systems and high-impact communications for fintech, SaaS, and crypto businesses.

Latvia

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What I'm looking for

I'm looking to lead strategic brand direction and hands-on design for complex fintech, crypto, SaaS, or B2B products, combining visual systems, campaigns, product communications, and cross-functional collaboration.

I've led brand and design work for kpk, Coinshift, Bitlevex, and my independent studio, turning complex crypto, fintech, and B2B products into clear visual systems, campaigns, and product communications. At kpk, I led the full rebrand from karpatkey, including the identity, logo, visual system, and announcement direction.

I combine hands-on design with art direction, team leadership, and strategic brand thinking across identity, web, presentations, motion, and social. Through Raganas Dizains, I lead end-to-end client work, from research and positioning through implementation, systems, and team enablement.

Experience

Work history, roles, and key accomplishments

Current

Owner & Hands-on Art Director

Current

Raganas Dizains

Sep 2021 - Present (5 years)

Ran an independent studio providing end-to-end design support, from strategy to implementation. Developed a proprietary brand strategy method and worked with international clients on a long-term basis.

Brand Strategy Art Direction Logo Design Brand Identity Illustration Landing Pages Marketing Materials Animation Figma Design Systems Client Management

Lead Graphic Designer

kpk (formerly karpatkey)

May 2024 - Oct 2025 (1 year 5 months)

Owned brand and design across the company, building visual strategy and standards. Led the first full rebrand from karpatkey to kpk, created the brand identity, and built a freelance design team from scratch.

Brand Strategy Visual Identity Rebranding Art Direction Team Management Figma Google Slides Web Design Infographics Data Visualization Motion Design Event Design Merchandise Design

Senior Graphic Designer

Coinshift

Jan 2023 - Feb 2024 (1 year 1 month)

Owned all brand visuals as the sole designer, covering social media, presentations, landing pages, and animations. Planned and executed marketing campaigns, created an icon library, and contributed to product interface design.

Brand Visuals Social Media Design Marketing Campaigns Icon Design UI UX Figma After Effects Web Animation Content Strategy Research

Hands-on Art Director

Bitlevex

Oct 2018 - Dec 2022 (4 years 2 months)

Owned the full visual scope as the sole founding designer, from brand strategy and identity to product interfaces and marketing materials. Managed visuals across multiple platforms and presented concepts directly to founders.

Brand Strategy Visual Identity Product Design Landing Pages Presentation Skills Video Animation Merchandise Social Media Email Campaigns Event Design

Lead Graphic Designer

Sportlex

Feb 2018 - Oct 2022 (4 years 8 months)

Led design across social media, fundraising, business development, and partner communications. Supervised another designer and created fundraising materials that helped secure grants and corporate partners.

Graphic Design Social Media Design Fundraising Materials Print Design Motion Design Presentation Design Team Supervision