Ingmars Zars

Created integrated visual communication across packaging, retail, digital and marketing channels. Collaborated with marketing and production teams to ensure consistent brand execution and redesigned packaging portfolio covering 27+ SKUs across 5 product categories.

Designed corporate and marketing communication for an international building materials group. Created catalogues, brochures, architectural materials, trade fair graphics and large format campaigns, working closely with international teams and local markets.

Delivered high-end international packaging design, visual identity systems and brand strategy for global and local FMCG brands. Directed and reviewed the work of designers, ensuring high creative and technical standards.

Established creative direction and visual strategy for packaging projects and product ranges. Followed market, cultural and design trends to develop relevant and commercially effective packaging.

Orchestrated art direction for luxury, lifestyle, real estate and corporate accounts across the Middle East. Developed high-visibility outdoor advertising, regional activations and integrated digital campaigns.

Led creative ideation and visual execution for regional blue-chip, institutional and enterprise clients. Managed multicultural team and client presentations to develop integrated campaigns across print, outdoor, events and multimedia.

Developed brand identity and visual communication materials for banking products, services and campaigns. Collaborated with marketing and business teams to translate complex financial information into clear and engaging visual communication.

Developed advertising campaigns for local and multinational clients across the Baltics, Czech Republic and Kazakhstan.

Collaborated with creative directors on large-scale brand launches, print layouts, and POS materials.