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Kristen BrignacKB
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Kristen Brignac

@kristenbrignac

I’m a CX leader who scales B2B support using data, KPI rigor, and AI automation.

United States
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What I'm looking for

I’m looking to lead data-driven CX and support operations—turning KPIs into better buyer/seller journeys, scaling teams, and using AI automation to eliminate workflow friction in complex B2B logistics and e-commerce.

I’m a Customer Experience (CX) operations leader with over 8 years leading and scaling high-performance B2B support operations. I bring a data-driven approach to end-to-end buyer and seller journey improvements through KPI management and process optimization.

In my current role as a Principal Project Consultant/CX Specialist, I lead a cross-functional team through a comprehensive 6-month data translation and verification sprint to scale database capacity for 600+ complex commercial profiles. I manage 92% operational continuity and mitigate escalation management risks across high-risk municipal infrastructure and regional public and private school districts.

I’ve also built operational momentum by automating an end-to-end customer support operations feedback ecosystem (CSAT/NPS) and resolving workflow friction by mapping order-to-billing lifecycles. I scale executive visibility into fulfillment quality by designing a centralized asset repository and leveraging AI automation for real-time asset lifecycle tracking.

Earlier roles strengthened my foundation across forecasting, pricing, and CRM-driven operations: I deployed predictive data analysis tools in Power BI, improving forecasting accuracy by 13%, and supported East Coast expansion through a major Salesforce CRM data migration and automated digital allocation systems. I’m motivated by change management and measurable outcomes—like reducing onboarding delays by 30% and cutting annual operating costs by $200,000 while maintaining seamless end-to-end service delivery.

Experience

Work history, roles, and key accomplishments

CC
Current

Principal Project Consultant

Commercial Strategy, Operations & CX Consultant

Jan 2023 - Present (3 years 5 months)

Led a 6-month data translation and verification sprint to scale database capacity for 600+ complex commercial profiles, maintaining 92% operational continuity. Automated an end-to-end customer support feedback ecosystem (CSAT/NPS) and improved fulfillment quality visibility using centralized asset repositories and AI automation, driving process optimization for 250+ commercial system overhauls.

ML

Pricing and Demand Analyst

Motiva Enterprises LLC

Dec 2021 - Jan 2023 (1 year 1 month)

Modeled complex demand forecasts for a 300-client ecosystem and deployed predictive analysis tools in Power BI to optimize pricing and logistics setups. Increased forecasting accuracy 13%, automated internal transaction reporting for real-time market intelligence, and managed pricing accuracy KPIs to support seamless e-commerce transactions and client satisfaction.

ML

Marketing and Operations Specialist

Motiva Enterprises LLC

Sep 2018 - Dec 2021 (3 years 3 months)

Led a major Salesforce CRM data migration and automated digital allocation systems to scale operations for East Coast expansion. Increased data entry efficiency 20% and reduced customer onboarding delays 30% through process optimization and AI tool integration, while using change management to cut $200,000 in annual operating costs without disrupting end-to-end service delivery.

ML

Sales Support Specialist

Motiva Enterprises LLC

Feb 2017 - Sep 2018 (1 year 7 months)

Directed the migration of legacy B2B account portfolios and resolved billing disruptions during a joint-venture dissolution. Designed SOPs and improved data accuracy 22% using KPI management, while managing escalations for high-value accounts to prevent shipment disruptions and streamline end-to-end B2B program launch workflows.

SC

Retail Operations Specialist

Shell Oil Company

Dec 2015 - Feb 2017 (1 year 2 months)

Supervised technology integrations across a 5,400-location retail footprint and managed vendor KPI scorecards to ensure logistics efficiency. Reduced delivery errors 18% through vendor management and automated retail operations reporting to improve site-level customer support response times at lower operating costs.

Education

Degrees, certifications, and relevant coursework

Texas Tech University logoTU

Texas Tech University

Bachelor of Science (B.S.) in Retail Management, Retail Management

Grade: GPA: 3.85

Earned a Bachelor of Science in Retail Management with a minor in Business Administration.

Tech stack

Software and tools used professionally

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