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Kotia Howell

@kotia

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Digital marketing specialist focused on SEM/SEO, lead generation, and scalable social media growth.

United States

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What I'm looking for

I seek a growth-focused role where I can drive measurable lead acquisition via SEM/SEO, PPC and social strategies, using automation and CRM to scale results.

I am a results-driven digital marketing specialist with hands-on experience in SEM, SEO, PPC, content strategy, and CRM implementation. I have created and optimized paid and organic campaigns that doubled lead volume, developed high-converting landing pages and copy, and executed inbound strategies that increased website traffic and brand awareness.

I thrive in fast-paced environments, having managed multiple social accounts (10k+ followers), set up automated outbound lead systems, and led content and outreach initiatives that produced viral posts and measurable ROI. I bring practical skills in automation, competitor and keyword research, and partnership-led promotion to drive sustainable acquisition and growth.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

JobPrepped

Feb 2022 - Apr 2022 (2 months)

Built and executed automated outbound lead generation and paid/social campaigns that doubled monthly leads and increased website traffic through SEO-driven content and optimized landing pages.

Lead Generation PPC Paid Social SEO Content Marketing Marketing Automation Landing Page Optimization

Assistant Manager

L.A.Creative

Promoted from Social Media Assistant to Assistant Manager; managed multiple accounts (10k+ followers), grew organic engagement, executed B2B social campaigns, and produced proposals/contracts to drive business development.

Social Media Management Account Management B2B Marketing Organic Growth Graphic Design Proposal Writing

CAD Instructor

Howard University

Completed and taught a Computer Aided Design program using NX 10/11, instructing students on 3D printing workflows, teamwork, and product design processes aligned to practical needs.

CAD NX 10 NX 11 3D Printing Teaching Team Collaboration Product & Design

Education

Degrees, certifications, and relevant coursework

Google

Certification, Project Management

2024 - 2025

Grade: 92.6

Activities and societies: Foundations of Project Management Project Initiation: Starting a Successful Project Project Planning: Putting It All Together Project Execution: Running the Project Agile Project Management Capstone: Applying Project Management in the Real World

Learned how to create effective project documentation and artifacts throughout the various phases of a project

Learned the foundations of Agile project management, with a focus on implementing Scrum events, building Scrum artifacts, and understanding Scrum roles

Practiced strategic communication, problem-solving, and stakeholder management through real-world scenarios

James Madison Highschool

Highschool diploma

2021 - 2022

Grade: 3.83

Graduated with High Honors

Howard University (CAD program)

Certificate, Computer Aided Design

Completed a Computer Aided Design program hosted by Howard University Engineering Department using NX.10 and NX.11 software and teaching 3D printing and design process fundamentals.