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Kompjuter MsKM
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Kompjuter Ms

@kompjuterms

Head of CRO at UMAEZ, shaping Shopify testing roadmaps and optimizing customer journeys.

Serbia
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At UMAEZ, I lead CRO strategy and experimentation across a multi-store Shopify portfolio. I own the testing roadmap and work with marketing, retention, design, development, and external partners to optimize landing pages and customer journeys.

At Scentbird, I led CRO initiatives for DTC and subscription platforms, collaborating with product, marketing, and analytics teams on A/B tests and customer journey improvements.

Previously, I worked on e-commerce CRO at WeConvert and analyzed affiliate marketing websites for the Scandinavian market at Obsidian Media. As a freelancer, I generated hypotheses and analyzed heatmaps while supporting more than 400 clients.

Experience

Work history, roles, and key accomplishments

UMAEZ logoUM
Current

Head of CRO

UMAEZ

May 2026 - Present (6 months)

Leading CRO strategy and experimentation across UMAEZ’s multi-store Shopify portfolio, owning the testing roadmap, prioritization, and conversion-focused initiatives across the customer funnel. Collaborating cross-functionally with marketing, retention, design, development, and external partners to turn data-driven insights into impactful experiments and optimize landing pages, customer journeys,

Scentbird logoSC

Conversion Rate Optimization Manager

May 2025 - May 2026 (1 year)

Leading CRO initiatives for Scentbird’s DTC and subscription platforms, focused on improving user experience, increasing conversion rates, and driving measurable revenue growth. Collaborating cross-functionally with product, marketing, and analytics teams to implement A/B tests, optimize customer journeys, and align experimentation with business objectives.

WeConvert logoWE

Conversion Rate Optimization Specialist

WeConvert

Oct 2024 - May 2025 (7 months)

As a Conversion Rate Optimization (CRO) Specialist at WeConvert, I focus on leveraging data-driven strategies and cutting-edge techniques to optimize the digital experiences of e-commerce businesses. WeConvert is renowned for helping brands achieve significant growth through personalized and actionable CRO insights, which are powered by our expertise in user behavior analysis, A/B testing, and inn

Obsidian Media logoOM

Conversion Rate Optimization Specialist

Obsidian Media

Jul 2023 - Oct 2024 (1 year 3 months)

In my role as a CRO, I focused on analyzing and optimizing affiliate marketing websites for the Scandinavian market operated by Obsidian Media. By leveraging data insights from heatmaps, funnels, and third-party tools, I crafted and implemented A/B split tests to assess the impact of changes on website performance.


I translated complex data into actionable recommendations, continuously fine-tuni

FR

Conversion Rate Optimization Freelancer

Freelance

Mar 2022 - Jul 2023 (1 year 4 months)

In my role as a freelance Conversion Rate Optimization Freelancer, I was providing services across multiple freelancing platforms hypothesis generation, heatmap analysis and idea generation. I continuously fine-tuned websites and applied proprietary frameworks to enhance the customer journey and increase the CTR and EPC assuring continuous growth and over 400 satisfied clients.

Education

Degrees, certifications, and relevant coursework

Kompjuter hasn't added their education

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Tech stack

Software and tools used professionally

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