David Segun

I’m a Senior Data Analyst with 5+ years of experience delivering analytics across regulated financial services and high-velocity on-demand environments. I build end-to-end solutions—from SQL and Python data pipelines to BI dashboards and automated reporting—so stakeholders can make faster, measurable decisions.

In my work, I focus on translating data into outcomes. I’ve supported initiatives that drove 29% order growth, reduced manual reporting by 80%, and contributed to 11% churn reduction across a 10M+ account base, while operating with VP and C-suite stakeholders across Finance, Operations, Marketing, and Product.

I design and deploy experimentation and advanced analytics, including A/B testing, cohort and funnel analysis, and customer intelligence like CLV (BG/NBD + Gamma-Gamma). I also lead model development and deployment, such as LightGBM-based churn prediction and fraud risk scoring, integrating results into alerting and production workflows.

I’m especially proud of the automation and quality layers I’ve introduced—ELT/dbt pipelines, data quality validation, and “self-serve” reporting systems like the AM Metrics Bot and partner uptime dashboards. I enjoy mentoring analysts, setting standards for SQL and dashboard design, and partnering cross-functionally to keep insights reliable and actionable.