At Abdulla Salem Organization, I led marketing and content strategy for five sub-brands spanning sports, real estate, investment, fitness, and sports education. I created tailored social media plans and content for each brand, then used campaign performance to refine engagement, conversions, and brand loyalty.
For Emerald Roots, I created a campaign across social media, email, and influencer marketing, and improved website content for organic search. The campaign increased sales by 22% and brand awareness by 35%.
At Personal Brand Launch, I moved from content marketing research into copywriting and scriptwriting. I turned audience research into short-form video scripts with hooks, storytelling frameworks, and calls to action, refining them with performance data and audience behavior.
