Open to opportunities

Jolaade Adelakun

@jolaadeadelakun

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Creative content strategist with expertise in brand messaging and SEO.

Nigeria

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What I'm looking for

I seek a dynamic role in a creative environment that values innovative content strategies and offers opportunities for professional growth.

I am a passionate content strategist with a rich history in writing that dates back to my childhood. I published my first book at the age of nine and have since honed my skills through various writing roles, including ghostwriting, copywriting, and content marketing. My journey has allowed me to craft compelling narratives and optimize content for diverse audiences, ensuring clarity and impact in every piece I create.

Over the past five years, I have collaborated with two digital agencies, Moci Digitals in Dubai and Brandgroom International in Nigeria, where I developed and executed successful content and brand strategies for numerous clients. My work has resulted in significant increases in audience engagement and organic reach, showcasing my ability to drive results through effective communication and marketing strategies. I thrive on understanding audience psychology and brand positioning, which informs my approach to creating powerful, results-driven content.

Experience

Work history, roles, and key accomplishments

Current

Creative Human

Current

J.ADE

Jan 1999 - Present (26 years 5 months)

Authored and published a book at age nine, contributing consistently to a school magazine with over 50 pieces. Ventured into ghostwriting, crafting diverse content including blog articles, books, and academic theses for clarity and impact. Expanded expertise into copywriting, art direction, content marketing, and SEO, working with various clients across multiple industries.

Content Strategy Copywriting ghostwriting SEO Art Direction Content Marketing Proofreading Editing Storytelling

Content & Brand Strategist

Brandgroom International

Mar 2022 - Jun 2024 (2 years 3 months)

Led the development and execution of content and brand strategies, achieving a 75% increase in audience engagement across major social media platforms. Created and optimized SEO-driven content, boosting organic reach by 75% and reducing cost per acquisition by 15% through strategic ad optimizations. Managed social media campaigns, analyzed performance using tools like Google Analytics, and provide

Content Strategy Brand Strategy SEO Social Media Management Google Analytics Sprout Social Campaign Optimization Copywriting Budget Management Data Analysis

Content & Brand Strategist

Moci Digitals

Mar 2020 - Jan 2022 (1 year 10 months)

Developed and scheduled daily content calendars across multiple client accounts, crafting and refining brand messaging tailored to target audiences. Boosted Instagram growth by 80% through optimized campaigns and community engagement. Collaborated with cross-functional teams to align brand identity across platforms and monitored performance metrics to inform future strategies and report on KPIs.

Messaging Strategy Instagram Growth Community Engagement Performance Monitoring KPIs Content Strategy Copywriting

Education

Degrees, certifications, and relevant coursework

Ladoke Akintola University of Technology

Tertiary Education, Agricultural Economics

Undertook tertiary education focusing on Agricultural Economics. Gained foundational knowledge in economic principles applied to agricultural systems and resource management.

Udemy

Certificate, Copywriting

Completed a specialized course on effective copywriting techniques. Focused on strategies to create compelling sales copy and drive conversions.

Udemy

Certificate, Copywriting

Undertook advanced training in diverse copywriting styles and approaches. Explored innovative methods to differentiate written content and enhance reader engagement.