At Ruder Finn India, I executed consumer campaigns, developed content and coordinated media for clients including Instagram, Fossil, Nike, Lionsgate Play and Volkswagen.
I coordinated media and influencer engagement for Meta’s House of Instagram annual event and Fossil’s new collection launch featuring Nick Jonas. I also developed media pitches, press notes, quotes and topical stories aligned with client priorities.
As an Associate Account Executive at Ruder Finn India, I worked on content and media execution for shows including India’s Best Dancer, Kaun Banega Crorepati and Gunaah. I managed media outreach and paparazzi spotting for Crocs and led product launches for BlueStone Jewellery.
I began at Ruder Finn India as an intern, assisting with media pitching and content development, competition analysis and coverage updates. I hold a Post Graduate Diploma in Public Relations and Corporate Communications from School of COmmunication & REputation, Mumbai.
