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Khayle Atienza

@khayleatienza

Brand Specialist at FWD Life Insurance Corporation Philippines who built the Hatid Pinoy visual system across campaign touchpoints.

Philippines

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At FWD Life Insurance Corporation Philippines, I progressed from Marketing Intern to Brand Specialist, contributing to brand and go-to-market execution as the company climbed from #8 in 2019 to #1 in H1 2026 in the industry's NBAPE ranking.

I single-handedly developed the Hatid Pinoy campaign Key Visual and full visual system, extending it across transportation, merchandise, internal branding, and digital touchpoints. I also coordinated with production vendors on its physical execution.

As Senior Brand Associate, I owned creative vision for campaigns and events including the FWD x BLACKPINK Deadline World Tour 2025 activation and Aurora Music Festival 2024. I also led visual execution of FWD's MCX environmental branding across a 4km expressway.

My work has included brand governance, co-branded campaigns with partners such as Security Bank and PBA, and merchandise production. I received FWD's Star Award in Q2 2024 and the Circle of Excellence Award in 2019.

Experience

Work history, roles, and key accomplishments

Current

Brand Specialist

Current

FWD Life Insurance Corporation Philippines

Apr 2026 - Present (6 months)

Lead brand governance implementation, reviewing creative assets for compliance and training teams on brand application. Developed the Hatid Pinoy campaign's visual system and managed branded merchandise production.

Brand Governance Creative Direction Photoshop Adobe Illustrator Premiere Pro Figma SketchUp PowerPoint Vendor Management Merchandise Production

Senior Brand Associate

FWD Life Insurance Corporation Philippines

Apr 2022 - Apr 2026 (4 years)

Owned creative vision for company-wide brand campaigns and events, including the FWD x BLACKPINK Deadline World Tour 2025 activation and Aurora Music Festival 2024. Led visual execution of MCX environmental branding and directed official merchandise strategy.

Creative Direction Brand Strategy Campaign Execution Photoshop Adobe Illustrator Figma Vendor Management Merchandise Planning

Marketing Associate

FWD Life Insurance Corporation Philippines

Jul 2019 - Apr 2022 (2 years 9 months)

Contributed to FWD's company-wide brand refresh and led rebranding execution for 18 business hubs nationwide. Produced key visuals for brand and product campaigns across OOH, digital, and e-commerce channels.

Brand Refresh Rebranding Key Visuals Photoshop Adobe Illustrator OOH Google Display Network Social Media Ecommerce

Marketing Intern

FWD Life Insurance Corporation Philippines

Mar 2019 - Jul 2019 (4 months)

Supported end-to-end photo and video coverage for PR initiatives, corporate events, and CSR programs. Assisted the Communications, Events & Product Marketing team in developing materials for internal and external marketing initiatives.

Photography Videography Event Coverage Marketing Materials