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Khalas Ali

@khalasali

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Digital Marketing Specialist & Content Creator helping brands grow online in the UAE.

United Arab Emirates

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What I'm looking for

I'm looking for a remote or freelance opportunity where I can apply my skills in digital marketing, content strategy, and social media management to help organizations grow their brand presence and connect meaningfully with their audiences. I value flexibility, creative collaboration, and the chance to work on impactful digital projects.

I’m a highly motivated UAE-based digital marketing specialist with over 5 years of experience across internal communications, social media, real estate marketing, and content creation. I’ve worked with startups, agencies, and established businesses to craft compelling brand messages, develop digital strategies, and manage marketing campaigns that drive measurable results.

My experience includes developing TikTok and Instagram content strategies, boosting audience engagement by up to 30% organically, and providing marketing support for real estate projects in Dubai. I also have a background in civil and environmental engineering, which enhances my understanding of real estate, sustainability, and structured planning.

I’m currently open to freelance, part-time, or remote opportunities where I can contribute to building strong digital identities, telling authentic stories, and creating content that connects.

Experience

Work history, roles, and key accomplishments

Current

Freelance Real Estate Broker

Current

Freelance

Aug 2024 - Present (11 months)

Guided clients through the real estate process while using AI CRM tools to track leads, automate follow-ups, and enhance customer experience. Shared market insights and created educational content based on data collected from AI trend analysis tools.

Real Estate Process AI CRM Tools Lead Tracking Automated Follow ups Customer Experience Market Insights AI Trend Analysis

Current

Freelance Content Marketer & Social Media Specialist

Current

Upwork

May 2023 - Present (2 years 2 months)

Developed content strategies and marketing campaigns for clients in diverse industries using AI-powered tools such as ChatGPT and Jasper to streamline ideation, content generation, and copywriting. Managed social media accounts, increased audience engagement through AI-enhanced analytics, and optimized content based on performance insights.

Content Strategy Marketing Campaigns AI Tools Jasper Social Media Management Audience Engagement SEO Keyword Research ChatGpt

Digital Marketing Specialist

Dirham Real Estate

Feb 2024 - May 2024 (3 months)

Created real estate-focused digital campaigns tailored to buyer personas using AI-driven audience insights. Produced high-conversion content across TikTok, Instagram, and Snapchat, resulting in significant increases in reach and engagement.

Digital Campaigns AI driven Insights Content Creation TikTok Instagram Snapchat Ad Copy Campaign Performance Analysis AI Driven Insights

Intern – Marketing Specialist

The Fifth Element Consultancy

Jan 2023 - May 2023 (4 months)

Supported campaign planning and marketing strategy development with a focus on using AI for competitor research and market analysis. Created marketing collateral and managed social media accounts using scheduling and performance tools powered by machine learning.

Campaign Planning Marketing Strategy AI Competitor Research Market Analysis Marketing Collateral Social Media Management Machine Learning

Education

Degrees, certifications, and relevant coursework

Wharton School

Professional Certificate, Digital Marketing

2023 - 2023

Activities and societies: Completed case-based modules, participated in digital strategy simulations

Earned a certificate in Digital Marketing with a focus on analytics, social media, customer targeting, and online advertising.

UAE University

Bachelor of Engineering, Civil and Environmental Engineering

2013 - 2018

Grade: 3.5

Activities and societies: Engineering Student Council, Sustainability Initiatives, Group Capstone Projects

Graduated with a focus on sustainable infrastructure and environmental impact. Collaborated on multidisciplinary projects and participated in industry workshops.