At MADE FOR RETAIL, I designed trend-driven craft kit, impulse, and seasonal products for national retailers including Target, Walmart, Five Below, Hobby Lobby, and Michaels. I developed products from initial concept and ideation through artwork, sampling, revisions, and final production.
As an Associate Designer, I managed multiple projects and overlapping deadlines across the product development calendar. I also prepared and managed production artwork for original concepts and designs created by other team members.
As a Senior Production Artist, I built and maintained production-ready artwork, packaging files, dielines, and print specifications for domestic and overseas manufacturing. I checked artwork against retailer, licensing, regulatory, and production requirements, and revised files to address issues raised by suppliers and internal teams.
I also art directed, photographed, and edited product and lifestyle imagery for social media, marketing, and web. At LANDS’ END, I designed digital marketing assets and retouched photography for digital campaigns.
