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Kenny Lee

@kennylee

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Content Designer / Content Strategist | Campaigns & Marketing Communications | Content-led Growth | Ex-Apple

Taiwan

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What I'm looking for

Content Designer / Content Strategist focused on campaigns, marketing communications, and content-led growth. Experienced in lifecycle messaging, activation and retention, and cross-functional work with Growth, Product, Design, and Engineering to simplify complex mechanics and drive user action.

Content designer and content strategist focused on campaigns, marketing communications, and content-led growth for digital products.

Experienced in crafting user-facing campaign messaging, marketing content, and lifecycle communications that address activation, retention, and adoption challenges. Strong track record working closely with Marketing, Growth, Product, Design, Localization, Compliance, Sales, and Engineering teams in fast-moving, product-driven environments.

At Cobo, I led and supported campaign and lifecycle initiatives, including email campaigns, workshops, onboarding, and in-product messaging, designed based on data analysis and user interviews rather than generic broadcasts. I also worked on marketing communications and product landing pages, including compliance-focused products, where clarity and trust directly impacted conversion.

I collaborate deeply with Growth and Design teams to improve user understanding across touchpoints, simplify complex mechanics, and ensure messaging hierarchy is clear and actionable.

Background in localization and scalability, with experience building translation workflows from scratch and working closely with in-house localization teams at Apple. Earlier experience as a full-time translator gives me strong sensitivity to tone, terminology, and translation-ready content.

Open to Content Designer and Content Strategist roles focused on campaigns, marketing communications, lifecycle, and content-led growth.

Experience

Work history, roles, and key accomplishments

Current

Content Designer / Content Strategist

Current

Cobo

Dec 2023 - Jan 2026 (2 years 1 month)

Led content-led growth initiatives across campaigns, onboarding, and in-product messaging to improve activation and retention, driven by data analysis and user interviews. Worked cross-functionally with Growth, Product, Design, Engineering, Marketing, Sales, and Compliance. Built scalable localization workflows, ensured AML/CFT compliance, and established company-wide terminology and style guides.

Content Strategy Email Campaigns Localization Compliance Review UX Writing Analytics

Technical Writer

Apple

Aug 2022 - Nov 2023 (1 year 3 months)

Authored and reviewed user-facing product and technical content, including engineering blogs read by 30,000+ professionals. Partnered with Product, Engineering, and Localization on UI strings and release communications across regions. Automated publishing workflows using Python and generative AI, cutting production time by 80%, and built internal tools to improve quality and review efficiency.

Technical Writing Localization Generative AI Documentation Cross Functional Collaboration

Technical Translator

RWS Group

Feb 2020 - Jul 2022 (2 years 5 months)

Performed language quality assurance for large-scale digital and IT product content, ensuring native-level English quality, tone accuracy, and consistency. Reviewed and improved vendor translations for clarity, terminology, and usability. Partnered with global language service providers to ensure source content was localization-ready and scalable.

Translation Localization QA Localization Project Coordination Quality Assurance

Earlier Experience — Engineering

LINE / M.A.D. Crew / Make School

Jun 2016 - Jan 2020 (3 years 7 months)

Built a solid technical foundation as a software engineer and engineering manager. Experienced in explaining complex systems through documentation, diagrams, and presentations. This background enables effective collaboration with engineers when designing content, workflows, and campaign-related product messaging.

Software Development engineering collaboration Problem Solving Debugging Version Control Agile Practices APIs

Education

Degrees, certifications, and relevant coursework

National Yang Ming Chiao Tung University

Master of Science, Computer Science

Activities and societies: Collegiate Programming Examination (top 3.3%), 3rd Place Meichu Hackathon

Worked toward a Master of Science in Computer Science and participated in programming competitions, ranking in the top 3.3% in the Collegiate Programming Examination and placing 3rd in the Meichu Hackathon.