Kelly Webb

Lead day-to-day team priorities in a fast-paced retail environment, coordinating staff activities, customer needs, visual execution, and business objectives. Tracked performance metrics and contributed to a 28% increase in KPI performance through effective communication and coaching.

Coordinated product setup and maintenance across U.S. and Canadian e-commerce websites, ensuring product information, specifications, pricing, attributes, and GTIN/UPC data were accurate and complete. Managed product categories and comparable products to improve digital discoverability and reduce product search time by 20%.

Coordinated project execution for trade show activations, managing timelines, vendor communications, documentation, digital assets, estimates, invoicing, and project deliverables. Monitored vendor deliverables and production details, contributing to a 15% reduction in project errors and 10% reduction in costs.

Coordinated a digital product project from research and requirements gathering through prototype development, feedback, and design iteration. Conducted user interviews and translated findings into project requirements and low-fidelity prototypes, improving online engagement by 25%.

Coordinated end-to-end project execution for major retail clients, including Home Depot and Ryobi, from project requirements through final digital asset delivery. Managed project timelines, deliverables, production workflows, quality assurance, and stakeholder communication, delivering retouched digital assets 60% faster.

Coordinated merchandise, production, inventory, and traffic-related activities supporting retail client projects and internal studio operations. Maintained detailed inventory logs and databases, improving warehouse organization and reducing product search time by 20%.

Earned a Bachelor of Fine Arts with a focus on Communications and Graphic Design.

Earned an Associate of Arts in Advertising Design.