Katy-Ann Federman
@katy-annfederman
I create culturally grounded apparel graphics and team collections for global sportswear brands.
United StatesWhat I'm looking for
At PUMA Teamsport, I develop graphics, prints, patterns, and visual concepts for professional soccer clubs, national teams, and performance apparel across global markets.
I’ve created apparel collections for New Zealand, Côte d’Ivoire, Switzerland, Paraguay, Valencia CF, RB Leipzig, Olympique Marseille, and St. Pauli, including 2026 World Cup jersey projects. I translate club identity, fan culture, athlete performance, and brand values into jerseys, training wear, fan apparel, trims, and all-over prints.
I take ideas from research and cultural insights through storytelling, presentations, final artwork, and production. I collaborate with product, development, factory, and partnership teams while using 3D visualization to bring clear creative direction to stakeholders.
Experience
Work history, roles, and key accomplishments
Graphic Designer, Teamsport
PUMA
Jul 2022 - Present (4 years 2 months)
Developed graphics, prints, patterns, and visual concepts for professional soccer clubs, national teams, and performance apparel collections. Led seasonal graphic concepts from research through production and presented creative direction to clubs, federations, and internal stakeholders.
Media Design Intern
M-sense
Nov 2021 - Feb 2022 (3 months)
Created social, web, and print marketing materials for a digital health startup, translating complex information into clear visual communication.
Graphic Design Intern
UCSs
Sep 2020 - Nov 2021 (1 year 2 months)
Designed digital and social campaign assets for international clients and contributed to the agency's rebranding.
Graphic Design Intern
LOEFFLER
Jan 2019 - Sep 2020 (1 year 8 months)
Planned and executed marketing campaigns, product launches, and photoshoots from concept through execution.
Education
Degrees, certifications, and relevant coursework
TH Nürnberg Georg Simon Ohm
Bachelor of Arts, Design
2017 - 2021
Grade: 1.4 (German scale) - approx. 3.7 GPA
B.A. Design with focus on Graphic Design, Illustration, and Interaction Design, completed in 2021 with a grade of 1.4 on the German scale.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Skills
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