kathy keen
@kathykeen
Creative Director leading brand design and rebranding into globally recognizable, story-driven experiences.
United StatesWhat I'm looking for
I’ve led brand design and rebranding work for companies like SentinelOne, SmileDirectClub, Yellow Pages, Wrigley, Nickelodeon, Wine.com, and Mattel/Barbie—turning complex offerings into clear visual messaging and brand stories.
At SentinelOne, I partnered with internal creative leadership to evolve the visual language and brand system—building strategic concepts, motion assets, web experiences, event branding, and brand guidelines.
For SmileDirectClub, I helped overhaul a digital-first visual identity and rolled out a unified design system across identity, retail, POS, paid/owned social, packaging, and event marketing in 14 global markets.
I’m also brought logo and identity work to market for Yellow Pages and Wrigley, and designed on-air brand properties for Nickelodeon—working with animators and copywriting across events and retail.
Experience
Work history, roles, and key accomplishments
Creative Director, Brand Design
Freelance
Jan 2000 - Present (26 years 7 months)
Led rebranding and design implementation efforts for various clients, developing strategic concepts, motion assets, web experiences, event branding, and brand guidelines.
Creative Director
Smile Direct Club
Jan 2018 - Dec 2021 (3 years 11 months)
Led a cross-functional brand and agency team in overhauling visual identity for the digital-first company, rolling out a best-in-class design system unifying brand components across 14 global markets.
Creative Director
Wolff Olins
Jan 2016 - Dec 2018 (2 years 11 months)
Led creative direction and brand design projects for diverse clients.
Creative Director
Interbrand Corporation
Jan 2009 - Dec 2016 (7 years 11 months)
Led creative direction and brand design projects for diverse clients.
Associate Creative Director
Grey G2
Jan 2011 - Dec 2013 (2 years 11 months)
Led creative direction and brand design projects.
Senior Art Director
Nickelodeon
Jan 2008 - Dec 2009 (1 year 11 months)
Designed on-air brand properties, style guides, and integrated media for Nickelodeon.
Associate Creative Director
Ogilvy & Mather / BIG
Jan 2005 - Dec 2008 (3 years 11 months)
Led creative direction and brand design projects.
Education
Degrees, certifications, and relevant coursework
California Institute of the Arts
Master of Fine Arts, Visual Communications
Master of Fine Arts in Visual Communications from California Institute of the Arts.
Columbia College Chicago
Bachelor of Fine Arts, Visual Communications
Bachelor of Fine Arts in Visual Communications from Columbia College Chicago.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Website
keensize.comPortfolio
keensize.com/smile-direct-clubJob categories
Skills
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