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Katherine Kher

@katherinekher

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Senior Data Analyst driving product KPIs, tracking strategy, and experimentation for growth.

United Arab Emirates

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What I'm looking for

I’m looking for a product analytics role where I can own end-to-end measurement, build dashboards, and run A/B tests that translate insights into conversion and retention improvements.

I’m a Senior Data Analyst with 12+ years of experience across e-commerce and healthcare, focused on turning data into measurable product outcomes. I specialize in SQL, Python, Tableau, and end-to-end tracking that supports reliable KPI monitoring.

In my current role, I embed with cross-functional product teams to translate product and UX hypotheses into measurable frameworks, KPIs, and success metrics. I own tracking architecture and implementation—defining event taxonomies, building measurement plans, executing changes via tag management and analytics platforms, and performing validation and governance.

I also lead funnel, cohort, retention, and journey analyses, identifying conversion gaps and friction points. I design A/B/n and multivariate experiments, build automated SQL dashboards in BI tools, and deliver executive decision-support to help teams prioritize and optimize with confidence.

Experience

Work history, roles, and key accomplishments

Senior Data Analyst

MMS Technology GmbH

Aug 2022 - Jul 2025 (2 years 11 months)

Embedded analytics partner within product teams, translating product and UX hypotheses into KPIs and success metrics. Owned tracking strategy, measurement frameworks, and analytics to support experimentation and data-driven decisions.

Product Analytics Tag Management Data Governance KPIs SQL BigQuery Looker Funnel Analysis Cohort Analysis Retention Analysis Multivariate Experiments Statistical Methods Dashboarding Stakeholder Management

Data Analyst

Talabat

Apr 2022 - Jun 2022 (2 months)

Streamlined KPI dashboards by integrating AWS Redshift and BigQuery to support performance forecasting and executive reporting. Delivered insights to improve customer service and logistics performance.

Product Analytics KPIs SQL BI Tools Data Visualization Tableau AWS RedShift BigQuery

Freelance Data Analyst

Upwork

Sep 2020 - Mar 2022 (1 year 6 months)

Completed client projects focused on SQL data extraction, reporting automation, and dashboard design. Produced actionable insights tailored to business goals.

SQL Data Extraction Report Automation Dashboard Design

Training & Competency Dev

GE Healthcare

Feb 2018 - Aug 2019 (1 year 6 months)

Served as Africa Training Leader, managing training logistics across multiple regions. Developed a training automation portal and built cost estimation models for budget forecasting.

Leadership Training Cost Estimation

L1 Support Specialist

L1 US

Jan 2016 - Jan 2018 (2 years)

Provided L1 ultrasound technical support and managed dispatch operations. Built SQL-based reporting tools and custom web solutions.

L1 Technical Support (Ultrasound)Dispatch Operations SQL Reporting Custom Solutions

Sales & Customer Support

Cochlear, Amplifon, and Xceed

Jan 2010 - Jan 2015 (5 years)

Provided previous sales and customer support experience across Cochlear, Amplifon, and Xceed.

Education

Degrees, certifications, and relevant coursework

Cairo University

Bachelor of Engineering, Systems & Biomedical Engineering

Bachelor of Engineering in Systems & Biomedical Engineering from Cairo University (May 2009). Evaluated as equivalent to a German university bachelor's degree by KMK.