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Kateryna HaiovaKH
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Kateryna Haiova

@katerynahaiova

PR and Communications Manager at Analytical Center Ukrainian Centre of Security and Cooperation; grew recruit inflow by 40% through campaigns across 10 units.

Ukraine
Message

What I'm looking for

I’m looking to bring my pitching discipline to a product company with an international audience.

At Analytical Center Ukrainian Centre of Security and Cooperation, I managed external communications for 10+ partner units of the Armed Forces of Ukraine. I developed PR strategies and communication frameworks tailored to each unit.

I designed and ran recruitment PR campaigns across 10 units, combining organic PR with paid promotion; recruit inflow increased by an average of 40% in two months. I also secured over 30 media publications per month in Ukrainian and international outlets.

I introduced systematic PR measurement, tracking publication reach and tone, recruitment trends, and ad campaign CTR and CPL. I coordinated campaigns with the digital team and prepared recommendations and donor reports.

At NGO KMA_HELP, I organized 10 charity events that raised 250,000 hryvnas for Kyiv-Mohyla Academy students and alumni serving in the Armed Forces of Ukraine. I’m looking to bring my pitching discipline to a product company with an international audience.

Experience

Work history, roles, and key accomplishments

AC

Communication Manager

Analytical Center Ukrainian Centre of Security and Cooperati

Jan 2026 - Aug 2026 (7 months)

Managed external communications for 10+ partner units of the Armed Forces of Ukraine, developing PR strategies, crisis communications, and paid social media advertising. Increased recruit inflow by an average of 40% in 2 months and secured over 30 media publications per month.

SS

Speaking Club Manager/English Teacher

Study Less School

Oct 2024 - Mar 2025 (5 months)

Led a team of 10+ teachers and native speakers, distributing workloads and monitoring lesson quality. Facilitated a speaking club of 15 participants and introduced an NPS tracking system to measure satisfaction.

Education

Degrees, certifications, and relevant coursework

National University of Kyiv-Mohyla Academy logoNA

National University of Kyiv-Mohyla Academy

Bachelor's, Social sciences, journalism and information

2023 -

Pursuing a Bachelor's degree in Sociology, with coursework in Brand Management, Consumer Behaviour, and Influence Marketing.

SK

SKVOT

PR BASIS, PR

2026 - 2026

Completed PR BASIS training covering PR event organization, influencer marketing, employer branding, and PR for global markets.

LS

Laba International Business School

PR-Communications, PR-Communications

2025 - 2025

Completed PR-Communications training focusing on PR strategy, media relations, crisis communications, and PR measurement.

Tech stack

Software and tools used professionally

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