Kartika Yadav

I’m a Data Analyst working with multi-source datasets to turn complex information into clear, decision-ready insights. My focus is on analytics that move performance—through data cleaning, exploratory analysis, validation, and reporting automation.

At Ikigai Tech, I developed and maintained Excel dashboards for affiliate performance, SEO metrics, HR KPIs, traffic trends, and business growth. I collect and validate data from multiple business platforms to generate actionable insights, improve reporting effectiveness, and support decision-making across affiliate marketing operations.

I also designed and monitored ADR complaint tracking dashboards, analyzing resolution metrics and service performance indicators for stakeholder reporting. In parallel, I collaborate with international brands and affiliate partners to optimize market performance while ensuring data accuracy and compliance across regions.

I enjoy building analytics that are both reliable and scalable, combining tools like SQL, Python, and Power BI with disciplined data QA and database management.