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Karela ApereKA
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Karela Apere

@karelaapere

Senior Data Analyst turning complex performance data into commercial insight and action.

United Kingdom
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What I'm looking for

I’m looking for a role where I can lead performance analytics and MI reporting, use AI responsibly to improve accuracy and speed, and partner with senior stakeholders to drive operational stability, resource allocation decisions, and measurable commercial outcomes.

I’m a Senior Data, Insights and Performance Analyst with over 7 years of experience and a PhD in Economics. I combine direct adult social care sector experience with strong commercial performance analytics to help stakeholders make better decisions.

I’m known for investigating performance movements, identifying root causes, and translating complex data into clear, commercially meaningful insight. I work across forecasting, scenario analysis, and process improvement, with full P&L accountability and cross-functional leadership driving proactive performance management.

Across my roles, I’ve reduced reporting turnaround time by over 70% by moving teams from manual, one-off data pulls to automated, scalable reporting frameworks. I’ve also improved data accuracy by designing and delivering structured training—solving the problem of “right actions, wrong recording” that was hiding positive outcomes in performance reporting.

I actively incorporate AI tools, including Copilot, ChatGPT, and Claude, to accelerate query construction and automate repetitive analysis while improving accuracy and productivity. Whether building MI infrastructure from scratch or refining reporting governance, my focus is always the same: reliable data, clear insight, and measurable operational and commercial impact.

Experience

Work history, roles, and key accomplishments

KH

Business Performance Manager

KC House

Jan 2022 - Oct 2022 (9 months)

Promoted to oversee performance monitoring and commercial decision-making after designing the company’s commercial reporting infrastructure. Managed KPI tracking across sales, revenue, margin, inventory, and P&L, and used root cause analysis to guide targeted improvements and pricing/customer retention initiatives.

KH

Data and Operations Analyst

KC House

Jan 2021 - Dec 2021 (11 months)

Designed the company’s commercial data infrastructure from scratch by transforming fragmented manual processes into an integrated commercial intelligence system. Built a mini-ERP style Excel reporting system with automated end-of-month reporting and inventory stock threshold flagging to support forecasting and variance analysis.

ML

Team Lead, Customer Experience

Medix Ag Ltd

Dec 2020 - May 2021 (5 months)

Led customer service operations and onboarding of new staff, transitioning employees from probation to full-time while maintaining performance standards. Managed order management and stock generation, used Excel tracking for wholesale stock and demand patterns, and improved service through customer relationship management and feedback handling.

ML

Customer Experience Associate

Medix Ag Ltd

Nov 2019 - Dec 2020 (1 year 1 month)

Managed cash reconciliation and sales record accuracy, identifying and escalating discrepancies to support continuous service improvement. Supported purchasing decisions through strong customer relationships and operational reporting.

SL

Oracle ERP Trainee Consultant

Soft Alliance and Resources Ltd

Jun 2018 - Aug 2018 (2 months)

Analyzed business process flows and conducted gap analysis to identify inefficiencies supporting Oracle ERP workflow optimisation. Supported requirements gathering with SMEs, assisted with data collation and conversion, and created training materials including application setup sessions.

OX

Sales Associate

Oxfam

Jun 2017 - Aug 2017 (2 months)

Managed incoming and outgoing orders to support sales and ensure stock availability. Addressed customer complaints, provided feedback for service improvement, and maintained strong customer and team relationships.

Education

Degrees, certifications, and relevant coursework

University of Hull logoUH

University of Hull

Doctor of Philosophy (PhD), Economics

2019 - 2024

Grade: Highest grade in Advanced Macro and Microeconomics

PhD in Economics applying regression analysis, time-series forecasting, hypothesis testing, and causal econometric modelling to real-world economic and policy questions. Earned the highest grade in Advanced Macro and Microeconomics.

University of Kent logoUK

University of Kent

Master of Science (MSc), Economics and Econometrics

2016 - 2017

Grade: Merit

Activities and societies: Dissertation: Applied regression and time-series forecasting to analyze the impact of VAT on total government revenue.

MSc in Economics and Econometrics using applied regression and time-series forecasting to analyze the impact of VAT on total government revenue. Graduated with Merit.

Niger Delta University logoNU

Niger Delta University

Bachelor of Science (BSc), Economics

2011 - 2015

Grade: Merit

BSc in Economics. Graduated with Merit.

Tech stack

Software and tools used professionally

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