Karan A

Led the end-to-end launch of 2 new verticals, defining coverage strategy, workflows, and execution plans. Scaled College Basketball vertical to 1M monthly page views in under two months and managed a team of 10 writers and editors.

Crafted compelling articles optimized for digital audiences, prioritizing clarity, reader engagement, and SEO performance. Achieved 1M cumulative page views through trend-driven, search-optimized articles within 2 months.

Increased organic traffic by 285% over 18 months through comprehensive SEO strategy implementation, generating 500,000 new monthly sessions. Managed multiple accounts across various industries with a focus on increasing conversions and lowering CPA.

Developed content templates for major sporting events and provided actionable SEO recommendations that improved article visibility, rankings, and CTR. Built weekly and monthly performance reports to track traffic, engagement, and growth.

Worked in collaboration with the content team and growth advisors to build SEO strategies for client websites. Assisted the PR team in optimizing published articles and aligned with other SEO analysts for post-launch organic growth.

Set up a user-friendly inventory management system, harmonizing e-commerce and outlet operations. Managed engaging events and pop-up shops, and grew Facebook Group to 18,000 members.

Bachelor's degree in Business Administration with a focus on Marketing from New Horizon College, Bangalore, from 2019 to 2022.