At Headout, I craft destination narratives and editorial content for international audiences, maintaining a distinctive voice across a global travel catalogue. I also worked with V2Associates on brand positioning, communication and e-commerce strategy, and campaign messaging.
At SVOD Advisory, I built brand storytelling frameworks, editorial direction, and voice guidelines. Across concurrent client mandates, I delivered scripts, social content, and creative brand copy in response to briefs.
At CHOKHI DHANI GROUP, I led social content strategy, developed campaign concepts, and wrote advertising, UX, editorial, and social copy. I managed and mentored junior writers and freelancers while maintaining editorial quality and brand alignment.
At COLLEGE DEKHO GROUP, I produced SEO-driven content and owned on-page SEO strategy for key landing pages. Earlier, at Hotel Dekho, I led a team of six content interns and created travel content for more than 200 hotel properties and destinations.
