Open to opportunities

Kaltrina Sefuli

@kaltrinasefuli

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Product designer and brand creator with 7+ years shaping fintech and SaaS experiences into conversion-focused journeys.

North Macedonia

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What I'm looking for

I’m looking for full-time roles worldwide where I can own brand and product experiences end-to-end, work in distributed async-first teams, and bridge design, engineering, and business goals to ship conversion-focused journeys.

I’m a brand and product designer with 7+ years of experience crafting digital experiences across fintech, SaaS, and developer-focused products. I own brand identity end-to-end—from visual systems and responsive websites to marketing campaigns, product interfaces, and full design documentation.

I apply design thinking, interaction design, and user journey mapping to translate complex business problems into clear, conversion-focused experiences. At Kontent, I led end-to-end brand and digital design for 20+ clients, building scroll-driven animations and interaction patterns that improved engagement, and delivering developer handoff specs that reduced implementation back-and-forth on multilingual projects.

I also focus on measurable growth through multilingual email campaigns in ActiveCampaign with A/B testing and optimization of landing pages. More recently, at Cashare, I owned the complete brand identity and visual system for a Swiss P2P lending platform and redesigned the loan application flow by identifying the highest drop-off step and turning it into a 5-criterion eligibility checklist—backed by clean component, token, and interaction-state documentation.

Experience

Work history, roles, and key accomplishments

Current

Creative Director & Founder

Current

Kontent

Jan 2021 - Present (5 years 5 months)

Led end-to-end brand and digital design for 20+ clients across fintech, education, and tech. Built scroll-driven and interaction design patterns, improved landing page engagement, and delivered multilingual marketing campaigns with A/B-tested email variants.

Brand Identity Figma Interaction Design Scroll Driven Animations User Journey Mapping Responsive Web Design A B Testing

Product Designer

Cashare

Jun 2024 - Mar 2026 (1 year 9 months)

Owned a Swiss P2P lending platform’s brand identity and visual system across website, product, and marketing channels. Designed and consolidated the Agent Portal in Figma, and redesigned the loan application into a 5-criterion eligibility checklist to reduce drop-off before the full form.

Figma Product Design UX UI Design Accessibility Design User Journey Mapping Design Systems Landing Page Optimization A B Testing

Graphic Designer / Creative Director

MediaK2

Sep 2019 - Sep 2022 (3 years)

Delivered brand identity projects end-to-end for 15+ clients, creating logos, visual systems, and brand guidelines. Directed creative strategy for campaigns and mentored junior designers while producing digital and print marketing collateral.

Brand Guidelines Visual Identity Logo Design Creative Direction Print Design Marketing Collateral Design Thinking Mentorship

Social Media Manager

Webloo

Jan 2022 - Jun 2022 (5 months)

Managed social media strategy and content creation for a US-based digital agency while working fully remote across time zones. Coordinated campaign content to support ongoing marketing efforts.

Social Media Strategy Content Creation Remote Collaboration

Broadcast & Streaming Operator

Light Face Media

Feb 2021 - Feb 2022 (1 year)

Operated live streaming production workflows for digital broadcasts, coordinating real-time visual and technical needs. Managed live production tasks to support smooth streaming execution.

Live Broadcast Production Broadcast Operations Visual production technical coordination Digital Broadcast Workflows